Search Engine Journal

Google and Yahoo :: What works well and what won’t
Last week I wrote about how we plan out our search engine placement campaigns. The past few months have been an interesting time in the world of search engine marketing but now the dust seems to be settling. Google has appeared relativity stable for the past […]

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These are two very distinct questions that many just don’t understand. Do you ask yourself; why should I write an article about selling toilet seats? Or, why should I waste my time? Nobody is going to read it. Or, you want me to pay money to distribute my article where? Writing articles is one of the most important aspects of any sales and marketing campaign, regardless of business type. Why? Writing articles demonstrates knowledge. Knowledge creates credibility. Credibility creates consumer comfort. Consumer comfort creates spending and well earnt profits. Now lets discuss some further avenues that are not well known.

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Recently Google has tested some images in the backgrounds on its AdSense ads at selected websites.

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Search engine optimization is one of most popular online marketing tool for any website. With most websites looking forward to increasing the online sales of their products/services, search engine optimization can be a very cost-effective tool to target and procure your customers online. In this paper, we will discuss about search engine optimization, its benefits […]

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Yahoo Canada has launched a new search engine through the deployment of Yahoo Search Technology on Yahoo’s Canadian Search Sites in both English and in français.
Yahoo Search Technology uses the Yahoo Search Index and Overture’s Site Match Paid Inclusion to deliver its search results. Yahoo previously used Google’s search index in a partnership which ended […]

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Google Inc. today announced the integration of local search results into Google.com with the availability of Google Local. This new feature enables users to find relevant local information with neighborhood business listings, maps, directions, and useful web pages.
Google Local represents the next step in local search technology. Now, users can search beyond traditional sources […]

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Sharman Networks, owner of the controversial P2P utility and search engine adware distributor Kazaa, today found itself at the other end of the copyright ownership battlefield. Instead of trouble over swapping or “pirating” files and information, Kazaa instead is accused of using the code of Romanian programmer who claims he wrote the file swapping program […]

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Viewpoint Corporation announced today the official beta release of its Viewpoint Toolbar featuring an innovative visualization technology called Graphically Enhanced Search(TM) (GES). The Viewpoint Toolbar v1.0 is a browser-based application that allows users to search the Internet using a new graphically enhanced interface that the Company believes will dramatically improve the search experience. Users will […]

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Having a Web site that gets found in Google and the other engines isn’t hard to do, but it can be difficult to know where to begin. Here are ten tips to get you started:
1. Start out slowly. If possible, begin with a new site that has never been submitted to the search engines […]

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Yahoo shares rose nearly 5 percent by midday today on reports that Smith Barney upgraded the stock to a “buy,” citing strong cash flows from Yahoo-branded Web sites.
Rueters reports that cash flow from Yahoo’s own Web sites is set to grow more than 50 percent this year and expand at a 35-percent rate in 2005 […]

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