Yahoo! Inc. today introduced the new Yahoo! Autos, offering consumers an easier way to search for and find comprehensive automotive content online. Enhanced features such as a personalized research section and recommendations based on the most searched automobiles, help consumers better manage the buying, selling and research process. The new site, redesigned based on extensive consumer and advertiser research, also offers marketers increased opportunities to attract in-market car shoppers.
The new site features a more interactive look and feel with seamless navigation between improved popular areas of the site, such as new and used cars and easy access to car comparisons and expert reviews. Additionally, consumers can now more easily find automotive-related content and products across the Yahoo! network through integration in areas such as Yahoo! Search and Yahoo! Shopping’s Product Search.
“Today’s enhancements help us deliver against our mission of providing the highest quality automotive buying, selling and research experience on the Internet,” said Andrew Braccia, vice president and general manager for Yahoo! Autos. “Our research helped guide us to create a more comprehensive and easy-to-use automotive destination for consumers and marketers alike.”
With more than two thirds of new car purchases researched on the Internet, the new Yahoo! Autos offers consumers the tools they need to help in the automotive decision making process. In addition to the comprehensive content currently on Yahoo! Autos, such as new and used car pricing and informative vehicle reviews through relationships with best-of-breed partners including Kelly Blue Book and Consumer Reports.