Anthony Parsons

There has been plenty of speculation that Google likes text closer to the top of a page. The one’s who speculate this generally cannot prove the theory without some doubt. It is a tough one after all. Many SEO’s have debated this for some time now and with good reason. Google likes text whether it begins at the top or half way down the page; just text and lots of it. I believe, it is more a factor of how you structure the keyword phrases within your text that helps decide the ranking outcome. What if the theory was close, though just not quite the way it is portrayed?

So here we are at the peek of an industry fluctuating with myths and rumours, with unprofessional sorts attempting to get on the SEO bandwagon, web host companies, web designers, scam artists and the list goes on. To my surprise, I even found an article of mine “SEO Myths & Rumours Exposed” (co written with Ian McAnerin) ripped apart and parts of information contained within some bodge, scam artists attempt at selling SEO secrets for $19.95. Yep, you know the one, send out heaps of spam and hope to sell a poor and ineffective product to those unsuspecting people who think there are some big secrets holding back their website.

Google Guy mentions daily updates. What impact will this have within the SEO world? SEO’s worldwide could find […]

These are two very distinct questions that many just don’t understand. Do you ask yourself; why should I write an article about selling toilet seats? Or, why should I waste my time? Nobody is going to read it. Or, you want me to pay money to distribute my article where? Writing articles is one of the most important aspects of any sales and marketing campaign, regardless of business type. Why? Writing articles demonstrates knowledge. Knowledge creates credibility. Credibility creates consumer comfort. Consumer comfort creates spending and well earnt profits. Now lets discuss some further avenues that are not well known.

This article is written to provide information on copywriting, examples and provide professional copywriting tips to improve your website’s performance, without the cost of hiring a professional web copywriting consultant. Killer copywriting can be performed by anyone who has a creative writing ability, not just a copywriting expert. You can achieve just as much as any expert with search engine copywriting if you put your mind to it. Lets face it, search engines require text, and good quality content specific text to know what your page is promoting.

Maggie Wilderotter, senior vice president of the World Wide Public Sector for Microsoft, is focused on the company’s international efforts with government. The programs in education and security that she leads reflect Microsoft’s global commitment to working with governments worldwide to develop initiatives that address their specific challenges in meeting the needs of their citizens, including a new initiative called the Local Language program. To learn more about these efforts, PressPass spoke with Wilderotter and Dato’ Hj. A. Aziz Deraman, director-general of Dewan Bahasa dan Pustaka, the national language authority of Malaysia and an initial Local Language Program partner that is implementing a new program to enhance governments’ access to technology.

eBay is changing the default structure of its Stores URLs to make it easier for search engines to recognize keywords in Store names more easily and provide better indexing. eBay Stores URLs will include dashes between the words so the individual words will be considered by search engines when determining the relevance of Stores for a given search.

SEO myths and rumours exposed is not a top 5 – top 10 list or the like, simply an attempt at a comprehensive list of rumours about search engine optimization, marketing, pay per click, advertisement, page design techniques and so forth. The problem with most things is they start out well and with a focus on quality, and then the brain starts thinking of ways to cheat. In the case of the Internet, people are trying to cheat the search engines more and more often.

The confusion still weaves its way slowly around the Internet about Google’s PageRank™ and exactly how it affects your website. Many people are under the belief, that a high PageRank will give you high rankings for your website. You couldn’t be further from the truth in actual fact.

Code validation is still widely debated as to whether it is required for performance within the search engines. […]

Well, finally its official, Overture has launched within Australia and now supplying paid results to Yahoo, AltaVista and HP Australia. This moment has been awaited for some time (Pay Per Click). With Looksmart out and Overture in, it will be interesting to see over the next year or so whether Sensis ramps up Looksmart to govern some competition down under for the PPC market domination.

Yahoo, the old superpower of the search engine world is now going to go head to head with the current superpower of the search engines, Google. Uh-Oh, look out, MSN is starting to play the game too! Ok, let me put it simpler, Google is the super search engine, Yahoo is the super directory and MSN, well, MSN is not much currently. Stay tuned though, Bill Gates is stirring the pot.

Since Google implemented PR, the link popularity consortiums have gone crazy. PR, PR, PR, that’s all that anyone seems to be focused upon. Did someone forget about what makes the WWW? Freedom of information, not how big my PR is. So, what is the big secret about PR and just how do you obtain that high six and above?