Professional Copywriting Tips From Leading Australian Professional – Anthony Parsons
This article is written to provide information on copywriting, examples and provide professional copywriting tips to improve your website’s performance, without the cost of hiring a professional web copywriting consultant. Killer copywriting can be performed by anyone who has a creative writing ability, not just a copywriting expert. You can achieve just as much as any expert with search engine copywriting if you put your mind to it. Lets face it, search engines require text, and good quality content specific text to know what your page is promoting.
The page title to the end of this document, is highly optimized utilising copywriting techniques for information on copywriting. Actually, the entire article is one big writing example. Web copywriting is not simply about placing keywords and phrases within the text. It is also about matching both singular and complete strings of words, which are actually searched for by the search engines to define authority about the content. Combining both keyword phrases searched and relevant words that correspond, make your page copy more authoritive than just placing keywords in text.
First things first. Go get your relevant keyword phrases to utilise within your website and/or webpage. Word Tracker at http://www.wordtracker.com is the one stop shop for actual relevant keyword phrases. Am I selling Word tracker? No. I recommend it, because it gives you the required information about each keyword to determine its competitiveness and usefulness. It is not my intent to reinvent the wheel here with keyword research though. Just know this, search engine copywriting is not going to rank you highly for a competitive key phrase.
Copywriting The Meta Information
Meta Information Isn’t Important You Say? Get Your Facts Right First
Lets start at the Meta information and work our way through. (Information on copywriting examples | Professional copywriting tips) The Meta Title contains four (4) relevant keywords about the article itself; “information on copywriting, copywriting examples, professional copywriting and copywriting tips. These four keyword phrases are relevant, mid to non-competitive phrases from Google through word tracker to define the subject of this page. Now, these words then appear within the description and keyword tag. We won’t harp on about those though. Take notice on another copywriting technique, used by incorporating two keyword phrases into one to save valuable space when required. “Information on copywriting” and “copywriting examples”, form to make the one word “information on copywriting examples” to save character spaces. Same with “professional copywriting tips”.
Copywriting Your Headlines
This Is What Gets People To Start Reading Your Page Copy.
The page heading at the top is the first thing users come across. This defines what the page encompasses and whether or not they will continue reading. So make it a beauty and make it relevant. The heading is placed within
Paragraph Copywriting Rules
How To Get The Most From Your Keyword Phrases. Some Tricks To Copywriting
“This article is written to provide information on copywriting, examples”. Notice the comma (,) between copywriting and examples. Search engines don’t take punctuation into account, so; the search engines will read “information on copywriting” and “copywriting examples” as two completely different keyword phrases, even though they are combined through punctuation. This is another method for you to utilise, when incorporating keywords within your page copy, without disrupting the grammatical correctness of the document.
It is also required to incorporate associated words and phrases to complete SEO copywriting. Because you have your four original keyword phrases that you are optimizing for, doesn’t mean that you don’t incorporate other keyword phrases within your page copy. Actually, its essential if you want to now rank highly on Google. Google analyses more than just keywords. Google attempts to understand the ‘grammatical use’ and construction of sentences, paragraphs and page information you’re attempting to portray to your readers. Those search engine algorithms are smart beasts.
So to paint your picture to the search engines, you need to incorporate like words and phrases that help build an understanding of your content and not just a couple of phrases that you are focused upon. You will notice single words that are related to copywriting and writing through the document. This helps build credibility to the search engines about copywriting and not just a few keyword phrases. That is one very important factor you must include within your page copy. Other basic page elements consist of bold, italic and hyperlinked keyword phrases throughout the document. Within this document other words for example are “word, words, grammar, grammatical, punctuation” and other derivatives that highlight writing skills. Adding to that, other keyword phrases are also incorporated that have little or no competition. They are there just to boost and possibly retain those few monthly visitors that type odd phrases. It is the difference between possible sales and no sales.
You Should Have Enough Information On Copywriting To Attempt It Yourself.
Hopefully this article has provided some insight, into how to effectively write for the search engines and how to promote some authority on your chosen topic. Quality, consistent copywriting can and will give your webpage high rankings for the relevant non-competitive phrases you are chasing. Competitive terms require some inbound links in conjunction with web copywriting techniques. At the best, the more targeted non-competitive phrases you can incorporate throughout your website, the more targeted traffic and sales you will achieve. If you start with the non-competitive terms, targeted people will find your services and link to you regardless. That gives you a stepping stone for later in life when you take on the competitive terms. If all else fails, seek professional help and pay the price. It’s not as easy as it looks and is an acquired skill.
Search Engine Optimisation by anthonyparsons.com