While there’s no shortage of questions on why and how Google works, one of the concerns frequently posed by high-ranking sites is whether they may be paying for PPC ads unnecessarily. After all, if you’re already ranking in the top few positions, is it really worthwhile to pay for clicks as well? A Google study, …

It’s a known fact that Google is pushing to get into the local advertisement ring. After their massive offer to Groupon was declined last year, Google went on to create “Google Offers,” a service that – well, looked shockingly like Groupon. Additionally, Google’s AdWords and Places have been pushing for new features and pitching to …

Blekko, the search site that “slashes out spam,” has been doing well these past few months. Since its release, it has continued to grow in both unique monthly visitors and monthly search queries. Perhaps most importantly, though, Blekko’s fans are loyal. One, in fact, was loyal enough to create a “14 fact” infographic.

A recent article at the New York sparked a heated debate about the role of Bing in Microsoft’s overall game plan. While some have stated that Microsoft should sell the search engine, others view Bing as a vital element in Microsoft’s success during the 2010s. Bing as a Financial Hole It was known from the …

Oracle, the company that purchased Sun Microsystems and, with it, the rights to Java, has been in a legal battle with Google since August of 2010. Earlier this year, Oracle made a surprising move in court: To counter Google’s attempt to conduct the case outside of the public eye, Oracle made it clear that the …

One of the features from Bing that I praise most often is its intuitive, mobile-optimized apps for Android, iOS, and (of course)WP7. But for those who have a mobile phone that either doesn’t support these apps or that you don’t want to download the apponto, Bing has a solution: a new version of Bing’s default mobile version …

For Yahoo, the deal with Microsoft is the single most important part of the big picture business plan. With Microsoft now running the back-end of Yahoo’s search, not to mention the search advertisements, the alliance is a major opportunity for Yahoo to decrease the cost of operations. Meanwhile, because Yahoo is reimbursing Microsoft for transition …

Alexander Calder was a man of artistic spirit and unrestrained creativity, and those characteristics led to his most-know invention: the mobile. Now a common contraption placed above the cribs of youngsters around the world, the mobile started as an art project that took mediums thought of us thoroughly unartistic (wire and shrapnel) and made them into …

Google has taken many steps to help users avoid malware, with anti-malware services including blocking infected sites on the SERP, adding new levels of security to Chrome, and giving Chrome users a warning when they’re trying to download malicious software. Now Google has taken this a step further. After detecting strange search traffic signals during routine …