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Experiment Contradicts “Filter Bubble” Theory
SEO

Experiment Contradicts “Filter Bubble” Theory

The “filter bubble” theory discussed by Eli Parser has led to concerns about how automatic personalization of technology is narrowing our view of the world. However, a recent experiments shows that the personalized results have only a minor impact, and can easily be overcome by appropriate optimization.

45 shares 1.2K reads
Google+ Gets Games
SEO

Google+ Gets Games

Google+ has continued to step into Facebook’s territory with the introduction of Google+ games. Google is aiming at a non-intrusive presentation for users while cutting down commission fees for developers.

45 shares 254 reads
Panda Goes Global
SEO

Panda Goes Global

Google Panda, the major set of search algorithm changes released by Google in the U.S. in February, are now being released on a global scale.

55 shares 473 reads
Google Brings Public Plus Posts to the SERP
SEO

Google Brings Public Plus Posts to the SERP

In the aftermath of Google Realtime shutting down and Google Plus launching, Google is now bringing public Plus posts to the world in a new format: the search engine results pages of people connected to them in Google Circles.

49 shares 376 reads
Facebook vs Google+: The State of the Game
SEO

Facebook vs Google+: The State of the Game

Just over a month into Google Plus’s launch, users and experts all have an opinion on what the future looks like for the companies. This article takes a look at the current state of the game and how (or, perhaps, if) Google+ is doing against Facebook.

85 shares 1.1K reads
Study Stating IE Users Had Low IQs Revealed as a Hoax
SEO

Study Stating IE Users Had Low IQs Revealed as a Hoax

A report from the site AptiQuant late last month created a stir about browsers by claiming IE users had a lower IQ than Firefox, Chrome, and Opera users. The report propagated across the web, including several major news sites, but has since been revealed as a hoax.

45 shares 178 reads
Telegraph Releases List of Top SEO Tips
SEO

Telegraph Releases List of Top SEO Tips

The Telegraph, a respected UK news site, has compiled the suggestions of some top SEOs in the UK. While the list touches on several vital points, it also makes a couple miss-steps. Here are the specifics.

122 shares 1.5K reads
Bing Delves Deeper into Visual Search
SEO

Bing Delves Deeper into Visual Search

Visual elements are becoming more and more important for search. These days, it even extends beyond image snippets on the SERP. As one recent example, Bing is delving deeper into what it calls “visual search.”

48 shares 331 reads
Google to Microsoft: Stop Using Patent Attacks!
SEO

Google to Microsoft: Stop Using Patent Attacks!

While Google’s approach to patents has been mixed through the years, the general line has been quite consistent: Google isn’t a fan. Now, after Microsoft won the Nortel patent package in a joint bid, Google is flatly accusing them of using anti-competitive tactics to sabotage Android.

42 shares 360 reads
Real-Language Q&A: The Next Generation of Search?
SEO

Real-Language Q&A: The Next Generation of Search?

Everyone in the tech field has a slightly different idea of where search engines should go from here. Computer scientist Oren Etzioni, however, has a particularly intriguing – though perhaps implausible – idea. He calls it “natural language questions and answers.”

399 reads
Bing Gives Its Take on Quality Content
SEO

Bing Gives Its Take on Quality Content

In the post-Panda world, Google is the search engine most commonly associated with automated evaluation of quality. Bing has made it clear that they’re also in for that game, though, and have provided a list of items to avoid if you want to be seen as a quality site.

67 shares 860 reads