The “filter bubble” theory discussed by Eli Parser has led to concerns about how automatic personalization of technology is narrowing our view of the world. However, a recent experiments shows that the personalized results have only a minor impact, and can easily be overcome by appropriate optimization.
A new study from HitWise shows which groups are adopting Google+. The data indicates that Plus is moving rapidly from experimental use to early-stage adoption.
Some search myths refuse to die. Here are 6 that are still alive and kicking … kicking marketers who still believe them.
If your site is being cloned by scrapers, your search ranking may be damaged in a substantial way. This guide walks you through easy ways to counter those who would steal your content.
Google+ has continued to step into Facebook’s territory with the introduction of Google+ games. Google is aiming at a non-intrusive presentation for users while cutting down commission fees for developers.
Google Panda, the major set of search algorithm changes released by Google in the U.S. in February, are now being released on a global scale.
In the aftermath of Google Realtime shutting down and Google Plus launching, Google is now bringing public Plus posts to the world in a new format: the search engine results pages of people connected to them in Google Circles.
Just over a month into Google Plus’s launch, users and experts all have an opinion on what the future looks like for the companies. This article takes a look at the current state of the game and how (or, perhaps, if) Google+ is doing against Facebook.
SEOs and webmasters rejoice: We now have a fully up-to-date list of major Google algorithm changes, courtesy of SEOMoz. The compiled list gives insights into Google’s patterns and priorities.
A report from the site AptiQuant late last month created a stir about browsers by claiming IE users had a lower IQ than Firefox, Chrome, and Opera users. The report propagated across the web, including several major news sites, but has since been revealed as a hoax.
The Telegraph, a respected UK news site, has compiled the suggestions of some top SEOs in the UK. While the list touches on several vital points, it also makes a couple miss-steps. Here are the specifics.
Yahoo’s partnership with Microsoft is moving along smoothly and quickly. The transition of Yahoo’s back-end services to Bing are continuing, with six additional major countries now seeing Bing results when they conduct a Yahoo search.
Visual elements are becoming more and more important for search. These days, it even extends beyond image snippets on the SERP. As one recent example, Bing is delving deeper into what it calls “visual search.”
While Google’s approach to patents has been mixed through the years, the general line has been quite consistent: Google isn’t a fan. Now, after Microsoft won the Nortel patent package in a joint bid, Google is flatly accusing them of using anti-competitive tactics to sabotage Android.
Google has added an extra layer of human vetting to their Google News site. A feature on the […]
Everyone in the tech field has a slightly different idea of where search engines should go from here. Computer scientist Oren Etzioni, however, has a particularly intriguing – though perhaps implausible – idea. He calls it “natural language questions and answers.”
Google Docs continues to be a pivotal service for the search giant. Their most recent updates include new chart types and more ways to use spreadsheet-generated charts in other elements of Google Docs.
While Google+’s user-base has continued to expand, having now reached over 25 million registered users, Google’s social site itself is seeing a decline in the number of daily visits.
In the post-Panda world, Google is the search engine most commonly associated with automated evaluation of quality. Bing has made it clear that they’re also in for that game, though, and have provided a list of items to avoid if you want to be seen as a quality site.
As part of their Gmail pitch, Google has expanded the in-email calling feature to a total of 38 […]