I love this quote from Jill Whalen:
“Even the best search engine optimizers are not magicians. They can’t simply place a site at the top of the engines when there are hundreds of thousands (if not millions) of others that offer basically the same thing and provide basically the same information. If they could, you’d see a whole lot more millionaire SEOs.”
The various delegates at the recently held SES conference spoke about the importance of SEO tools to improve rankings on search engines. It was evident from the discussion that the shift towards authentic SEO tools is brisk and widespread. This is especially the case with Google algorithm updates becoming an increasingly regularly feature in the industry. The shift is being adopted by the SEO community via such methods as keyword research, monitoring visitors’ behavior back link and link profile analysis, monitoring rankings, and others.
In an endeavor to be authentic while still giving a thrust to the rankings, newer and even more innovative methods are now entering the SEO space. This post endeavors towards appraising professionals at all levels of the best ones out there:
BuzzStream
Link / Blog Prospecting and Outreach / Communication Management
Why It’s Awesome: The first reason is because everyone is falling in love with it, put simply it is just popular. BuzzStream allows you to create your marketing campaigns with various inbound marketing channels. Users can take notice of the number of micro-influencers having conversations related to their products and services, and across a wide swath of the social web world.
Image Courtesy of buzzstream.com
Unique Factor: There’s a two dimensional benefits to be had with BuzzStream. First, users can build strong relations with the other influencers through via campaigns. Secondly, the user actually become easily find-able by via targeted customers, too.
Broken Link Checker
Available on Google Chrome. This is a tool that I have used for a long time.
Why It’s Awesome: It reduces your efforts of checking each webpage for broken links. In other words, you can launch the application and it will crawl through your complete webpage and look for broken links. For instance, if have a bunch of links to check when you are in the process of editing, this tool can be a boon to save you of the laborious job of checking them manually.
Image Courtesy of chrome.google.com/
Unique Factor: The above image reflects to you how links are represented on the screen for a quick and handy reference. All comments are highlighted on the same page with percentage of broken links evidently on the screen.
SEO-Browser
See your site like a search engine sees it.
Why It’s awesome: Once you use the tool for the first time you’ll recognize the power behind it. When we make a website, we check for its compatibility on different browsers; however, sometimes even seasoned pros tend to forget about a site’s compatibility with the search engines.
Have you ever thought about how your site is seen by the search Google, Bing, Yahoo!, or another search platform? SEO-Browser is here to show users exactly that. It shows each part of a webpage’s content, images, and other elements exactly in terms of how they are viewed by the particular search engine.
Uniuqe Factor: This is unique because the users can know which parts of their sites are making the most impact and which ones are not being read by the search engines as desired. This is a feat that is difficult to be achieved through any manual process.
Image Courtesy of seo-browser.com
SEOMOZ Tools
All in one.
Why It’s Awesome: The most comforting thing about this toolbar is that it is provided by the SEOMOZ community, which is authorized in the search industry. This tool is designed to provide you a complete bunch of SEO metrics’ information absolutely quickly. In short, it is trustworthy and complete.
Moreover, you can also check all your site statistics by using this tool like link analysis, on-page checkpoints, site server details, keywords and rank tracker, follow-no follow links, site location, and others. As this suggests, SEOMOZ is, and should be, a “go-to” for any toolbox.
Image Courtesy of seomoz.org
Unique Factor: All the statistics are made available to you in a matter of seconds.
ifttt.com
IFTTT is a service that lets you create powerful connections with one simple statement. If you are planning to promote your site, this one is a great tool to have.
Why It’s Awesome: On offer are 57 channels where you can integrate everything you could possible need to get nearly unimaginable results. You are required to setup triggers on your specific website. As an example of Twitter where you can set triggers on the basis of such ingredients as tweet words, specific with hash tags, emails, and more.
You have to make the combination with your channels like ‘if’, ‘term’, ‘then’, ‘send me an email’, and others. Moreover, the triggers can be activated and deactivated at any time.
Image Courtesy of ifttt.com
Unique Factor: You can setup 57 channels for updates in a matter of seconds on events triggered.
Final Thoughts
When it comes to Internet marketing, there is indeed no foolproof formula. Every professional needs a a strong strategy that is custom-tailored and best for each particular brand. To be successful, you need to be creative, to have the best tools, and to stay abreast of the latest information. Hopefully this list of tools has helped add to at least your tool box. With passion and some smart direction, content marketing can be your company’s secret weapon too.
Do you have any simple and efficient tools you would wish to add to my list above? Please add your stories, critique, kudos via comments below.
Sanket Patel
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Great post Sanket, thanks for the link to our guide too! It looks like the SEO tool landscape could change dramatically over the next few months/years what with Raven setting the tone for them deciding whether to drop rankings or not. Will be interesting to see how this plays out, especially for the big guys like SEOmoz. What do you think will be the repercussions?
Trends are changed in each industry. People love to use different tools based on their requirement. Just like you said about SEOmoz, they have their own tools and recently merged with Followerwonk and Getlisted. Generally up & downs are always there in the market specially with the SEO tools. Hopefully you will see more tools based on more Google updates.
Thanks!! Sanket for this excellent post regards SEO Tools there are lots of tools introduce d by many companies as per as the google norms all the seo ranking factors has been trapped by the google updates, now i am in deli ma whether to use this exciting tools for my SEO Work for the websites….
Nice article here Sanket, thanks for putting this together and great to know I’m looking in all the right places. I’ll just add in here that I also find the tool SEOquake to be really helpful. For those that don’t know, its a handy analytic seo-tool that helps to obtain info about any site for a wide range of parameters such as page rank, Google index, Alexa and many others. Keyword Density tool serves to demonstrate a number of times a keyword or phrase appears on a web page. Just thought this add-on would pair nicely with the sources you have already provided above. Cheers. BC
Glad you like it Brett, Agree with that SEOquake is good one to use. I am just trying to put those tools which are handy to use and provides good output. And I think most of the people know about seoquake that why I have not included it.
As much as a I love IFTTT I don’t see at all how it is an SEO tool. Can anybody elaborate?
Nowadays seo is all about connections or mentions so I think Sanket has included it because it helps in building social connection.
You are bit right as my thoughts too same.
I used IFTTT but found no helpful.
Hope Sanket will explain in another post, how IFTTT can be helpful in promoting sites that might meet SEO target.
Thanks for your feedback Patrick, I have added this site in terms of social usage. Everyone needs some social connections and recommendations in a effective way., I thought its handy to use this site with the social platform and integrate with their SEO campaigns.
Sure another great idea here!
Sir,
Really,all tools are amazing work and improve my seo techs Knowledge.
Great Post, Very helpful for optimizing blogs and websites.
Hi!
Check my links is a great tool to find broken links if you are a link builder, but for general audience (i.e. if you only work for your own website’s SEO) I would rather suggest “Xenu” tool, it is faster and more accurate. Also, Domain Hunter+ worth mentioning as an alternative to Check my links.
Norman
Ifttt.com is something that I have heard for the first time. Looks interesting,
I know about SEOMOZ and regular viewer of SEOMOZ,this tool is too good and very very useful to get up to date in SEO field.
At last i have found what i have being looking for Thanks for the great post and this great tools!
you are awesome Patel!
thanks for mentioning ifttt.com! i’ve been using it a lot this year and it certainly isn’t getting enough recognition yet.
Ifttt.com is the website that i have never used up, made a login on it and will learn how to use these mind blowing tools, Thanks
I have take seo-moz trail and it give me very deep analysis about my web site .
Thanks.
Wow i have never heard of ifttt it looks like something I will have to try. Right now with blogging I find it very difficult to keep up with all the social media platforms…any suggestions on a platform that brings it all together in one?
Great Tools !! Thanks for shearing such tools …! I’m Sure this will help me a lot to upgrade my site.
Thanks Sanket for sharing these awesome tools with us.
I am going to try IFTTT, Its new for me.
Thanks once again.
Thanks Sanket for posting these important tools for SEO practitioner.
Hello Sanket, The tools you listed here almost cover every aspect of SEO from link building to SMM. These tools are very helpful for SEO executives. I will go for IFTTT to make some new connections for my website/
Good article though. Thank you for posting.