Yahoo’s Search Update : Less Reliance on Social?

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Yahoo Search has announced its latest index update on the Yahoo Search Blog :

We’ll be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days, but expect the update will be completed soon. As you know, throughout this process you may see some ranking changes and page shuffling in the index.

How major will this latest Yahoo Search update be?

Blog comment monger Search Engines Web posts its thoughts on the update :

There appears to be less reliance on social sites in the SERPs than in the previous updates.

The concept of including social sites in the organics was sound from a ‘wisdom of the crowds’ perspective – but there was too much potential for spam. Sort of like the early days of link popularity.

A lot of truth there Search Engines Web, which always has me wondering, if the search engines are grouping blog search, news search and other vertical search results in their blended search display, why not group social search results from Digg, Propeller, Google Groups..etc.?

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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  • Michael Hemmins

    Loren, it just goes to show that there is no substitute for high quality and original content. Social bookmarking was a great concept, but as soon as the major search engines increased the usage of these sites in their relevance, the spammers were sure to move in and render another great idea useless.

  • Jim

    Social search as another vertical is interesting, and has some serious implications to a lot of players out there. From a SE perspective, it seems logical to do something along those lines.

    With this recent update, I wonder how that would affect Yahoo Canada (the same, differently, not at all?) – I’ve been seeing some alarming trends for a Canadian client of mine.

  • Mukesh

    Seriously who cares?? Yahoo search sucks big time. And I doubt if any webmaster is getting even 1% of site traffic from yahoo. But there is nothing like yahoo site search. I got to give yahoo that!