Want to learn more about search engine optimization (SEO)?
Then you should learn from the top SEO experts.
But don’t stop there.
SEO is such a giving community.
We share strategies, tactics, tips, tools, data, and so much more on social media and at conferences – as well as in articles, research, and blog posts.
You will definitely learn something new every day from this list of 202 SEO experts.
Follow them if you want a free SEO education.
Why This SEO Experts List Exists
The term “SEO expert” is thrown around a lot these days.
Do a Google search for [seo experts to follow] and you’ll find plenty of lists.
Here’s the thing about most of these lists: they’re usually deeply flawed in one way or another.
Generally, top SEO expert lists:
- Are just a sneaky way for an unknown author to get himself or herself on a list filled with experts and look like a big-time SEO expert.
- Are published by unknown SEO agencies or companies purely for the purposes of attracting links and shares.
- Include people who, while brilliant in other areas of marketing (social media, content marketing, etc.), aren’t really SEO experts.
- Include people who no longer are really involved in SEO (or never really were practitioners). For example, while Matt Cutts, the former distinguished engineer who was head of the webspam team at Google, might be great on a list if it were still 2013 – it’s no longer 2013.
- Include popular “experts” who share bad information that give the industry a bad name. (We won’t name any names here.)
That’s why we began putting together this list of top authorities and experts you should be following or listening to if you want to learn about SEO today.
Bonus: If you want to follow all of these experts on Twitter, we’ve created this helpful Twitter list for you.
How This List Was Compiled
Now the Search Engine Journal team has updated this list for this year – to bring you what we believe to be the most up-to-date list of high-quality SEO experts you’ll find.
This post isn’t meant to reward everyone who has ever been an SEO professional or includes the acronym SEO in his or her job title. It also isn’t intended to be a popularity contest that confuses expertise with social media follower counts.
The people on this list are all actively involved with SEO now – or they’re sharing SEO information, knowledge, and insights (either via social media, contributing to publications or blogs, or speaking at conferences).
Here was our basic judging criteria (though, like Google, our scoring algorithm was comprised of more than 200 ranking signals 😉):
- Do they share good SEO content on social media?
- Do they write good content about SEO for blogs/publications?
- Do they speak about SEO at conferences (or webinars, podcasts, etc.)?
- Are they currently doing SEO (not mandatory)?
The main idea of this post is to help you find interesting people who know a lot about SEO and are willing to share what they know.
This is just one way Search Engine Journal is able to direct you to SEO professionals who can help you improve at your job and advance your career.
While I love the idea that there are hundreds of SEO professionals doing great work who go unrecognized – and there truly are! – if they aren’t visible and sharing knowledge, it doesn’t matter in terms of the list you’re about to read.
No offense is intended toward any of those hard-working people, but if you aren’t making yourself visible to the wider SEO community, then it’s the equivalent of ranking on Page 2 of Google.
Our goal with this list is to highlight people who are trying to help move the industry forward by sharing unique insights/knowledge/tips/ideas, etc.
Finally – there is no rankings order here from best to least best. Each person on this list has value in their own way.
Rather than go in alphabetical order by last name, we plugged our list into this list randomizer (though I did make a few minor adjustments) to give everyone a fair shot at where they appear.
Why You Aren’t On This List
Let’s be honest – these posts are always a bit controversial.
After a post like this is published, there are always a few responses you can expect:
- Those who are mentioned: Generally, they are honored, humbled, or even surprised. It’s always nice to make someone’s day.
- Those who aren’t included: After quickly checking they aren’t on the list, they go to their social media platform of choice and point out its flaws. Typically, it comes in the form of either “this person doesn’t even do SEO,” “you included so-and-so, so this list sucks,” “lists like these devalue our entire industry,” or “this is just a list of the author’s friends.”
Again, no list is perfect.
But we’ve tried to make this list the least imperfect it can be, right now.
If you weren’t included this year, there’s always next year.
If you really want to be here next year, let it motivate you this year – get noticed, share your knowledge with the community, network, and increase your own visibility by building up your personal brand.
And if you really hate this list, you’re welcome to write your own post and publish it wherever you want.
For this year’s installment, no employees or spokespeople from the major search engines were included as part of our 202 SEO experts.
However, we believe every SEO professional should always keep an eye on these people to stay up on the latest updates and get some advice straight from the search engines, as these folks regularly tweet, write, or speak (in Hangouts, at conferences, and on webinars):
- Gary Illyes, webmaster trends analyst.
- Nathan Johns, search quality analyst.
- John Mueller, senior webmaster trends analyst.
- Martin Splitt, developer advocate.
- Danny Sullivan, public liaison of search (@searchliason).
- Frederic Dubut, senior program manager.
- Gabriel Weinberg, CEO and founder.
202 SEO Experts to Follow Right Now
OK, now it’s time for the main event and what you came here for – Search Engine Journal’s list of SEO experts to follow.
The following people really know their stuff when it comes to SEO.
Follow them if you want to grow your skillset and knowledge.
Founder / Women in Tech SEO
Co-Founder / Beanstalk Internet Marketing
Head of Research & Development / SALT.agency
International Digital Director / Ringier AG
SEO Expert / SearchBrothers.com
Technical SEO Analyst / DeepCrawl
SEO Manager / Chewy
SEO Content Strategist / SEJ
Technical SEO & News SEO / ESPN
Christoph C. Cemper
Founder and CEO / LinkResearchTools
SEO Trainer & Consultant / Craig Campbell SEO
Global SEO Lead / Uber
Partner / Amplitude Digital
Founder & CEO / Siege Media
CEO & Founder / MobileMoxie
Freelance SEO Consultant
Head of SEO / BurdaForward GmbH
SEO Director / Path Interactive
Co-Founder & Technical SEO Lead / Snippet Digital
Co-Founder & CEO / Wordlift
Founder / LSEO
Senior SEO Manager / Talkspace
SEO Consultant / Brodie Clark Consulting
President & International Search Marketing Consultant / AJPR
President and Owner / RustyBrick
President / Adam Riemer Marketing, LLC
Local SEO Specialist/Analyst / Sterling Sky Inc
Liaison to the SEO Community / Wix
Manager of Search & Findability / Red Hat
Lead SEO + Owner / Search Hermit
Founder / SEOSignalsLab
Global VP – Audience Dev. / Condé Nast
SEO Associate Manager / Merkle
Founder / iPullRank
Director of SEO / Shopify
Technical SEO Consultant / Not a Robot
Head of Technical SEO / Merkle
Executive Advisor and Consultant
Digital Marketing Consultant / Claire Carlile Marketing
Local & Technical SEO
Founder / Aspiro Agency
Senior SEO Manager / Merkle
Founder / Zyppy
Founder / Tidings
Founder & CEO / Market MindShift
Owner / Kalicube
SEO Consultant & SEO Specialist
Solutions Engineer & Strategic Partnerships / Uberall
SEO Consultant / Online Ownership
Founder & Chief Innovation Officer / Searchmetrics
Founder & SEO Consultant / MediaSesh
Founder / BrightonSEO
Consultant / OnlineMarketThink
Data Scientist / DatAIzer
Co-Founder / Aira
SEO Consultant / Hobo-web.co.uk
Bibi Lauri Raven
Link Builder / BibiBuzz
Founder / Search Engine Journal
Owner / Rob Woods Consulting
Technical SEO Analyst / Ryte
Founder / Search Planet AS
SEO Director / RiseAtSeven
Sr. Director of Digital /KoMarketing
Founder & President / Whitespark
Forensic SEO Consultant / Alan Bleiweiss Consulting
Chief Marketing Officer / FoodBoss
CEO / Hartzer Consulting
Founder / Optimisey
Local Search Analyst / LOCOMOTIVE
Founder / Media Wyse
SEO Strategy Director / Supple
Owner / Marie Haynes Consulting
Freelance SEO Consultant / IQSEO LTD
Founder & VP of Innovation / Seer Interactive
SEO Manager / Superdry
Oliver H.G. Mason
Freelance Technical SEO
SEO Consultant & Principal Analyst / Hall Analysis LLC
Founder / Stay Tooned Inc
Lead SEO / iLoveSEO
Founder / MOG Media Inc.
Inbound Marketing Consultant and SEO / Mobe Digital
Dr. Pete Meyers
Marketing Scientist / Moz
SEO Group Director / Razorfish
SEO Specialist / StudioHawk
Knowledge Graph Strategist / Electronic Arts (EA)
Global SEO Strategist / IBM
Head of SEO / SilkFred
Partner & COO / Crunchy Links
Freelance SEO Consultant
Marketing Consultant, Owner / Six Stories & StoryShout
Special Ops / Yoast
CEO / RankSense
Editor’s Note: This list was compiled prior to Hamlet’s untimely death. Read more about Hamlet here.
Head of Digital Strategy & SEO / Oracle NetSuite
SEO Expert and Consultant
CEO / LocalSEOGuide.com
Managing Director & Lead SEO / Arrows Up
Chief Strategy Officer / From The Future
Head of SEO / Reach PLC
Founder / Data Sci 101
Founder / Measurable SEO
Consultant/Owner and Podcast Host / Evolving SEO
Martha van Berkel
CEO and Co-founder / Schema App
Head of R&D, Technical SEO / Onely
Founder / Schema Mark App
Ecommerce & Digital Marketing Consultant / eComKeeda
SEO & Non Executive Director / Builtvisible
Director / Overdose
Freelance SEO Consultant and Growth Marketer / SEO Jo Blogs
Chief Operating Officer / Local SEO Guide
General Manager / Perficient Digital
SEO Team Director / ROAST
Sr. SEO Strategist / IBM
CEO & Director Organic Search / Peak Ace AG
Ashley Berman Hale
Director of Technical SEO Consulting / DeepCrawl
Global Director, Technical SEO / Condé Nast
Lead SEO Consultant / Verve Developments
Managing Director / Bertey
SEO, BI & Data Engineering Consultant
Freelance SEO & Digital Marketing Consultant
SEO Director / The Motley Fool
Owner / The Media Supermarket
Owner & Director / David Sottimano Search Consulting
Head of SEO and Content / AgentSync
Senior Technical SEO / Canon Europe
Founder and CEO / SearchPilot
Head of SEO / Alamy
VP, Performance Marketing / Homes.com
Growth Advisor / Eli Schwartz
CEO / NeoMam Studios
VP of Industry Insights / Yext
Founder and CMO / SEO PowerSuite
Technical SEO Analyst / DeepCrawl
SEO & Digital Marketing Consultant / ILoveSEO.net
CEO / SuccessWorks Search Marketing
Technical SEO / Tame the Bots
Principal Consultant / BrightEdge
Steven van Vessum
VP of Community / ContentKing
CEO / inLinks.net
Digital Analytics, Senior Consultant / CVS Health
Managing Director / Type A Media
Internet Marketing Consultant
SEO Consultant & Founder / Flow SEO
VP, SEO / Stella Rising
Head of Technical SEO / HubSpot
Digital News & Platform Product Management / CNN
Founder / TopHatRank
Digital Marketing Consultant / Ian Lurie Consulting
International SEO Consultant and Founder / Orainti
Ecommerce Growth Consultant
Vice President of Search / SearchLab
Owner / Link Fish Media
Product Advisor, Technical SEO, & Brand Ambassador / Ahrefs
Founder & CEO / Onely
Freelance SEO Consultant
Founder / robbierichards.com
Founder / NorthSide Metrics
Ruth Burr Reedy
Vice President of Strategy / UpBuild
Product Growth / Honey
Senior Manager SEO / Cox Automotive Inc.
SEO Manager / Blue Array
Chief Evangelist & Co-Founder / Conductor
CEO and Founder / Spartan Media
Holly Miller Anderson
SEO Manager / SearsPartsDirect.com
International SEO Consultant
Content SEO / Nextiva
Follow @alinacbenny on Twitter
Search Marketing Consultant
Senior Marketing Analyst / Annielytics
Director of SEO Research / Go Fish Digital
CEO & Founder / Internet Marketing Ninjas
President & Partner / Kick Point
Director / DEJAN Marketing
Owner / Martinibuster.com and News Writer / Search Engine Journal
President / Alliance-Link
Founder / Coywolf
CEO / WrightIMC
SEO / RicketyRoo
SEO Executive / Impression
CEO / Blush Digital
Digital Marketing Consultant & SEO
Global Managing Director / SEM International
Director / Candour
Founder, Ecommerce & Technical SEO Consultant / MarketingSyrup
SEO Consultant / Polemic Digital
Senior Director, Technical SEO Research / LOCOMOTIVE Agency
Technical SEO Consultant / Builtvisible
CMO / Ahrefs
Founder / Web Traffic Advisors
SEO Manager / GitHub
CEO / Foundation
Founder & President / Avalaunch Media
Sr. SEO Content Manager at Cox Automotive – KBB, Autotrader
Director of SEO & Content / Turn/River Capital
Technical SEO Consultant / Cox and Co Creative
SEO Consultant and Co-Founder / SearchBrothers
Founder & SEO / Highly Searched
Co-Founder & Chief Evangelist / RYTE
SEO Consultant / G-Squared Interactive
CEO & Lead Strategist / Outspoken Media
SEO Consultant / Aira
Owner / Blind Five Year Old
SEO Content Specialist / Holland & Barrett
Koray Tuğberk GÜBÜR
Founder / Holistic SEO & Digital
Featured Image Credit: Paulo Bobita