Following great privacy concerns for online users for many years now, Yahoo is taken another step forward to protect users’ web activity.
CNNMoney reports, “Last week, the House Energy and Commerce Committee sent letters to 33 companies asking detailed questions about how they serve up Web ads to customers and whether they collect or store data on people’s Internet searches. In addition toYahoo, the letters went to large companies like Comcast Corp. (CMSCA, CMCSK), Time Warner Cable Inc. (TWC), AT&T Inc. (T), Verizon Communications Inc. (VZ), Google Inc. (GOOG) and Microsoft Corp. (MSFT).“Yahoo strongly believes that consumers want choice when customizing their online experience and they have also demonstrated a strong preference for advertising that is more personally relevant to them,”Anne Toth, Yahoo’s head of privacy and VP for policy, said. “However, we understand that there are some users who prefer not to receive customized advertising and this opt-out will offer them even greater choice.”
Yahoo announced this will be available to users by the end of August.