Yahoo Bid Jamming Yahoo Advertisers?

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Yahoo Bid Jamming Yahoo Advertisers?

Yahoo! is reportedly bid jamming, the process of bidding slightly under a competitor, to ensure they pay top dollar for a keyword, their own advertisers, according to this DigitalPoint Forums thread.

The member reported that Yahoo! came in and started bidding 45p (Pence) for a phrase he had a bid on for 50p, the next bid was 20p, so he was only paying 21p to Yahoo! Search Marketing.

Let me clarify what I think is happening. Yahoo! Finance is a completely separate division from Yahoo! Search Marketing. Yahoo! Finance, as well as Yahoo! Real Estate and so on, are all huge online advertisers. I am 99% sure they run on separate budgets and have very little to do with each other, outside of being under the same company name.

Keep in mind, Yahoo! Search Marketing was once Overture, it was then bought by Yahoo!

Barry Schwartz, Search Engine Roundtable Search Forum Coverage – Barry Schwartz is the Editor of Search Engine Roundtable

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  • http://kram.hullapalooza.com/2006/02/getting-hang-of-sem.html Mark

    I’ve seen the same thing happen. I wrote about it a while ago on my blog, but this seems to happen where Yahoo is aggressively marketing its own verticals. Even though it’s a different division of the company, it still feels a little lame to see that happening. But oh well. It’s a dog-eat-dog world

    http://kram.hullapalooza.com/2006/02/getting-hang-of-sem.html