Yahoo Advertisers Can Now Begin Transition to Microsoft adCenter

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As of this morning, Yahoo Search Marketing advertisers can now begin transitioning their accounts to Microsoft Advertising adCenter. Last week the transition of their organic search results’ back-end technology to Bing was completed and now this is the first step in the paid search transition.

A detailed transition checklist is available on the Yahoo Ad blog, along with a guide that helps users become familiar with adCenter’s features. While the full transition isn’t said to be complete until about mid-October, advertisers are urged to begin the process now to ensure a smooth transition.

Full details are available on both the Yahoo and Microsoft blogs.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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