Should Google Acquire Adobe?

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Think Adobe would be a smart acquisition target for Google? Allan Leinward of Panorama Capital, a guest at GigaOm believes so, and here are his reasons:

  • Google would acquire some great software in Acrobat, Photoshop and their desktop run-time environment (now called Adobe Integrated Runtime, or AIR).
  • Google needs Adobe Flash for is video : Google needs to own Flash because, as anyone who has used YouTube knows, this software is currently the prevalent method for playing and authoring Internet video.
  • Stay ahead of Microsoft (MSFT) : Microsoft has recently launched its own Internet video-authoring and production software, Silverlight; while will compete with Adobe Flash on millions of computers without the need for either a download or browser plug-in.

Do these reasons make sense? What do you think?

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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