For SEOs, by SEOs: SEJ’s New 2016 SEO Guide

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Danielle Antosz
Danielle Antosz
For SEOs, by SEOs: SEJ’s New 2016 SEO Guide

It doesn’t take long for new SEO best practices to become outdated, irrelevant, and even harmful to your SEO efforts. With constant Google algorithm updates, changes in the way we search (voice search, anyone?), and shifts in technology, it can be a full-time job to keep up with the changes in SEO.

Keep Up-To-Date on SEO Best Practices

Which is why SEJ decided to publish a completely updated SEO Guide written by industry experts you will recognize. Contributors to this new guidebook include:

Topics in SEJ’s SEO Guide 2016

Our guide is more than 200 pages chock full of SEO goodness. From how to build a cohesive strategy to algo updates and the future of search, our newly updated guide covers everything you need to know in the SEO world. While it is mostly aimed at beginners, there is plenty of knowledge for you old hats, too.

The chapters in the guide include:

  • The Changing SEO Landscape
  • The Three Pillars of SEO
  • Google Penguin, Panda, Hummingbird, & RankBrain
  • Local SEO: An Overview
  • Mobile SEO
  • Paid Search
  • Keyword Research Best Practices
  • Design and On Page Optimization
  • Getting to Know Your Audience
  • Link Building to Link Earning
  • How Does Content and Inbound Marketing Fit Into SEO?
  • Social Media Marketing in Relation to SEO
  • Conversions & Metrics
  • What to Do When Things Go Wrong
  • Tools & Resources for Further Education
  • Thinking Ahead: What’s Next in Search
  • Staying Up-To-Date
  • Building a Cohesive Strategy

Read or Download Your Copy Now

Ready to get your SEO learning on? Click here to read the guide online or download it to take with you on the go.

All images by Paulo Bobita


Danielle Antosz

Danielle is the former Features Editor for Search Engine Journal and the producer of SEJ Marketing Nerds podcast. She lives ... [Read full bio]