Local Search : Will Comcast Become a Player?

SMS Text

ComcastComcast is a bit of a sleeping giant in local:

  • The company has a significant local sales force
  • It’s a top 50 Web property and has a 1% search market share (Nielsen, 11/06)
  • It has video, online and TV distribution assets
  • It has lots of cash on hand
  • It has a “triple play” play (TV, Internet, phone) and will soon have a wireless MVNO (via Sprint)

The question is: how much does the company want to commit to local (time, build, buy)?

In my presentations I often say that online no single company has the kind of quasi-monopoly control over advertiser acquisition, content creation and distribution that traditional newspapers and yellow pages had in local. However, Comcast may be the potential exception to that statement.

Get the latest news from Search Engine Journal!
We value your privacy! See our policy here.