Google’s Pulling the Plug on Directory Assistance Service, GOOG-411

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3 years ago Google launched a directory assistance service that helped to connect users with business in the U.S. and Canada. This voice-powered tool was the first of Google’s many speech recognition services and was followed by Voice Input, Voice Search and Voice Actions, all of which were built from the foundations of GOOG-411. Google announced on their blog today that come November 12, 2010 they would be shutting down the service. The team behind 1-800-GOOG-411 had this to say:

“Our success encouraged us to aim for more innovation. Thus, we’re putting all of our resources into speech-enabling the next generation of Google products and services across a multitude of languages.”

Users can still access the service until that date and also, text messages can be sent to “GOOGLE” (466453) and the information will be sent to you.

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Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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