Google’s Pulling the Plug on Directory Assistance Service, GOOG-411

SMS Text

3 years ago Google launched a directory assistance service that helped to connect users with business in the U.S. and Canada. This voice-powered tool was the first of Google’s many speech recognition services and was followed by Voice Input, Voice Search and Voice Actions, all of which were built from the foundations of GOOG-411. Google announced on their blog today that come November 12, 2010 they would be shutting down the service. The team behind 1-800-GOOG-411 had this to say:

“Our success encouraged us to aim for more innovation. Thus, we’re putting all of our resources into speech-enabling the next generation of Google products and services across a multitude of languages.”

Users can still access the service until that date and also, text messages can be sent to “GOOGLE” (466453) and the information will be sent to you.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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  • Tjdelapp

    This is very disapointing. I have come to rely on Google 411 in the past 3 years and would like to see the service continue. There seems to be no logic behind a fully functional service to be discontinued for “we’re putting all of our resources into speech-enabling” to be used in an other area.

  • Raggachart

    You can try 1-800-THE INFO (800-843-4636)

  • Google were only offering this service so they could get enough voice samples to build into their various voice recognition offerings.

  • Timothy

    I personally think humans do better – 1800-500-0000 have got humans on the job… and a quick answer every time

  • Christopher West


    that is why it is been canned

  • Michaelknowles190

    SKYNET anyone????

  • helpfu post..thanks

  • No doubt, it has given some disappointment. They should not close this service. Frustrating decision…