Google Buying Voip Startup Gizmo5 for $30 Million

SMS Text

The news today is pretty widespread that Google acquired AdMob, a mobile contextual ad serving network perfect for monetizng free iPhone apps and other mobile applications, for $750 million in stock … but TechCrunch is also reporting that Google has acquired Gizmo5 for $30 million, cash.

Gizmo5 is a voip service that lets users dial from their computers and will probably be a key component in the expansion of Google Talk and Google Voice. I’m going to do a write up about Google’s mobile aspirations as build up to the Pubcon State of the Search Industry panel, but n the meantime, here’s a great quote from Mike Arrington @ TechCrunch :

This looks to me like Gizmo5 will be the glue that puts Google Voice and Google Talk together into a single product. And that product looks a lot like a Skype competitor.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
Download: The Beginner's Guide to SEO
A Complete Guide to Getting Started in SEO.