Google’s Social Gaming Play : Google Buys Slide for $182 Million

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It looks like Google is really serious to get into the social gaming arena. It was previously reported that Google has started churning out investment to Zynga, one of the most popular developer of social games such as Farmville. Now, TechCrunch has learned that Google has agreed to buy  Slide.com, which is actually a popular online solution for slide shows which can be embedded on social networks such as MySpace and Facebook.

The acquisition details is set to be announced this coming Friday, although initial reports say that the buy out will amount to $182 million. This is way below Slide’s recent valuation of $500 million posted in 2008. It’s not yet clear also whether current Slide CEO Max Levchin will remain in the company or whether the buy out will mean his exit.

But what is important to note here is how Slide will play out in Google’s plan to enter the social gaming market?

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Arnold Zafra
Arnold Zafra writes daily on the announcements by Google, Ask.com, Yahoo & MSN along with how these announcements effect web publishers. He is currently building... Read Full Bio
Arnold Zafra
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