Google News Adds YouTube Videos

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Google News has integrated video footage to its aggregated news results using the Plus Box technology which has become a staple of the Google Universal Search experience.

Google News Videos

The video news footage which is served within Google News results is now provided by YouTube content partners like CBS and the videos are hosted within the YouTube player. Being a new addition (or test) by Google News, the addition to video may soon level the playing field with Yahoo, which has included Yahoo produced & 3rd party video footage into Yahoo News for years.

In case readers cannot view videos themselves on Google News, here is some video footage I captured of the integration:

As more and more web users also turn to services like Google to get their fill of daily news, the service may also give YouTube more leverage in sealing deals with content providers; and open up a whole new syndication outlet & marketing channel for smaller video publishing companies and video bloggers.

It was hinted yesterday at Search Engine Strategies that video would play a larger role in news search, and that time has come.

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Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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