Google Experimental Search Featured in SERPs

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Always innovating, Google’s at it again — this time showing us another product of Google Labs called “Google Experimental Search”. Links to try Google Experimental are being littered in the footer of many search result pages today, as noted by a number of users here at my office.

Google’s Experimental Search is another effort made by Google to improve the end search results for their users. In the Experimental Search program, there are five active experiments to choose from (though, only one can be active at any one time):

  • Alternate views for search results
  • Keyword suggestions
  • Keyboard shortcuts
  • Left-hand search navigation
  • Right-hand contextual search navigation

My favorite so far would be the timeline feature which is part of the alternate views experiment. While most of the timeline SERPs I’ve seen are littered with Wikipedia entries, it matches the context of what I would expect from a search tool like this.

Give Google Experimental Search a spin today and post your comments here on Search Engine Journal to let us know what you think of this new tool!

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