Google has beefed up its Froogle shopping search engine, introduced two new “quick links” for searchers, and has added new features to its AdWords program.
Though still in beta, Froogle now sports an updated look and feel on results pages. The “sort by price” feature has also been fixed, using both data from merchant-submitted product feeds as well as Google’s own crawl of the web.
Google.com users will now also notice three Froogle result links appearing at the top of product-specific query results, similar to the way news links are included for news-oriented queries. These results are focused on specific products, for searches on product names, not categories. Queries need to be very specific to appear in main Google search results.
More info on Google and Froogle at Search Engine Watch