7 Strategies to Optimize B2C Lead Generation Paid Search Accounts
Does your business use paid search for its B2C lead generation? Bring your search advertising campaign to the next level with these seven strategies.
Google Warns Deceptive Mobile Redirects Result in Manual Actions
Google is getting more aggressive in its fight against deceptive mobile-only redirects.
Beyond Yelp: How to Find (and Push) the Right Reputation Review Sites
With a few targeted searches, you can determine what review sites are most popular in your community. And then, you could help to push your...
New #MarketingNerds Podcast: Effectively Managing International Teams with Moriah Scoble
In this week’s episode of the Marketing Nerds podcast, Moriah Scoble from RingCentral speaks to us about all she has learned about effectively managing international...
35 Classic Steve Jobs Quotes to Live By
Steve Jobs is one of the most influential and polarizing figures in modern history. Which is why we’ve gathered these 35 classic Steve Jobs quotes...
9 Tactics to Utilize the Power of Instagram in Your Social Marketing
Are you on Instagram yet? Let’s get started and look at how this awesome social platform can start working for your benefit.
Google and SEJ Launch ‘Ask the AdSense Guy’
Announcing a new SEJ column “Ask the Adsense Guy” by John Brown, Head of Publisher Policy Communications for Google. Appearing monthly, John will cover topics...
Twitter’s Organic Search Traffic up 20% Since Being Reindexed in Google
Twitter’s organic search traffic on desktop is up 20% in six months
Twitter Increases Follow Limit From 2,000 to 5,000 Accounts
Twitter’s support team announced today the number of accounts you can follow has increased from 2,000 to 5,000.
Facebook to Replace ‘Other’ Inbox With More Visible ‘Message Requests’
Facebook’s ‘Other’ inbox is being replaced with more noticeable Message Requests.
4 Ways Pinterest is Useful for Non-E-Commerce Brands
Just because you’re not an e-commerce brand doesn’t mean Pinterest can’t work for you. Check out these four ways to use Pinterest to grow your...
Your Guide to Creating Effective White Papers
In this guide, learn the best practice for creating effective white papers and also delve into the role they play within successful content marketing.
Google Gets Transparent: Interview With John Brown, The Head of Publisher Policy
SEJ’s Brent Csutoras speaks with John Brown, Google’s new Head of Publisher Policy Communications.
Google Uses ‘RankBrain’ To Answer Queries That Have Never Been Searched Before
Google uses an AI called RankBrain to handle first-time queries
10 Times Reddit Engagement by Companies Succeeded
Previously, I wrote about the fundamentals of Reddit marketing. In this post, I give you ten real-world examples of companies succeeding on Reddit.
Study Finds Google Rich Answer Results Have Increased Dramatically
Overall, the growth of Rich Answers shown in search results increased almost 9% from December 2014 to July 2015.
The Complete Guide to UTM Codes: How to Track Every Link and All the Traffic From Social Media
You can track all of your social media traffic, and you can track it for free: all you need are Google Analytics and a little...
New #MarketingNerds Podcast: Why Ebooks, White Papers, and Other Long Form Content can Benefit Your Business
In this episode of Marketing Nerds, SEJ’s Kelsey Jones and Danielle Antosz talk about long form content and how it can benefit your business.
YouTube to Launch Ad-Free Subscription Service on October 28th
To meet the demands of YouTube viewers, the company has announced plans to launch an ad-free subscription service on October 28th. The new experience, called...
Facebook Introduces Universal Search, Indexing All Public Posts
Facebook has made its entire index of public posts searchable.
How to Utilize Instagram Autocomplete to Find The Perfect Hashtags
While finding the perfect hashtags for Instagram can seem overwhelming, Instagram actually makes it super easy to find the best ones for your posts. Here’s...
25 Free (Or Affordable) #Marketing Tools For Efficiency and Automation
Don’t sacrifice the quality or quantity of your content! Check out these free (or affordable) marketing tools for upping your marketing game.
10 Easy Ways to Get Winning Blog Ideas Going
Stuck on your next latest and greatest blog ideas? Julia McCoy explores 10 key ways you can stay creatively inspired to create consistently awesome blogs.
Multivariate Testing: What it is and When to Use It
In this post Thijs explains what multivariate testing is, its pros and cons and when you should (and should not) be using it.
Facebook’s Instant Articles Now Available to All iOS Users
Facebook has announced that, as of today, everyone with the iOS app will have access to content published via Instant Articles.
Yahoo Strikes Deal to Display Google Search Results Until 2018
Yahoo has revealed details about a deal with Google to display the competitor’s search results through 2018.
Local SEO: How to Stay Competitive in Google’s Local 3-Pack
How can you stay competitive when Google reduced its local pack from 7 to 3 listings? This article answers your question
The Story of How Social Posts Go Viral
When content spreads quickly and gets a lot of views, it obviously impacted the social media world for a period of time. So, how do...
Recap #SEJThinkTank: Webinar 101: Using Webinars to Share, Educate, and Build Your Brand
Last Wednesday, the SEJ Marketing Thinktank was joined by Danielle Antosz, Senior Editor of SEJ, for a webinar about webinars to discuss how to hold...
Google Introduces the Tech Entrepreneurship Nanodegree
Google’s new Tech Entrepreneurship Nanodegree online program is designed to help less technical entrepreneur learn how to build mobile and web apps and understand what...