To meet the demands of YouTube viewers, the company has announced plans to launch an ad-free subscription service on October 28th.
The new experience, called YouTube Red, is said to be designed to give viewers “exactly what they want” — offering ad-free and offline viewing capabilities.
For those who are dying to watch YouTube videos without ads, the service will run you $9.99 a month. No word yet on if there will be revenue sharing amongst publishers — although it’s too early to tell how this will impact adverting earnings.
Some of YouTube’s top publishers, like PewDiePie and College Humor, will be launching original content on the service in 2016. YouTube itself also has plans to commission original content for YouTube Red.
On October 28th, people in the US can try YouTube Red free for one month, which will be available across mobile and desktop. The company says its working on bringing the service to more countries soon.