Last Wednesday, the SEJ Marketing Thinktank was joined by Danielle Antosz, Senior Editor of SEJ, for a webinar about webinars to discuss how to hold a webinar and how to properly maximize them to build your brand.
The 45-minute session was moderated by our own Loren Baker, the founder of SEJ, and included a Q&A session where attendees were able to learn from Danielle’s webinar expertise.
Danielle’s presentation included a basic background of web-based seminars, more popularly known as ‘webinars’, and how they are being used by many digital marketing experts to create high-value content for their brands. One of the biggest benefits is the ability to both present and discuss information.
Highlights of her presentation include:
- The benefits of hosting webinars
- How to use webinars to create tons of content
- Dos and Don’ts of webinar production
- Tips on driving webinar registrations
Thank you to all who joined us for Danielle’s webinar! If you weren’t able to make it, or if you want to re-watch Danielle’s presentation, here is a full recap video, and a link to Danielle’s slides.
Watch a Full Video Recap
View Danielle’s Slides on Slideshare
Join Us For Our Next Webinar!
A New Place To Look: Where Your Next AI Citations & Clicks Come From
Join us as Lisa Salvatore, Sr. Manager of Integrated Marketing at CallTrackingMetrics, walks through how to pull AEO insights, FAQ content, and real customer phrasing out of data your team is already collecting. Her colleague Brian Barranger, Sr. Account Executive III, covers what a qualified conversion actually sounds like, and how that evidence sharpens targeting, scoring, and the gaps and integration requests you route to your product team.
