eBay’s Head of SEO Takes on New Role at Searchmetrics [INTERVIEW]
Searchmetrics, an enterprise SEO platform company based in the US and Germany, announced today that Jordan Koene has left his position as eBay’s head of SEO and Content...
How Are Search Marketers Using Twitter in 2014?
For anyone looking to understand or reach professional search engine marketers (SEMs) online, Leadtail’s latest report, Social Media Insights: How Search Marketers Engage on Twitter...
Discussing Outliers by Malcom Gladwell With The #SEJBookClub
Editor’s Note: This is the third in a monthly series of book reviews by the Search Engine Journal editorial team. Join us each month to...
Consumers Are More Receptive To Mobile Ads, Study Shows Mobile Ad Engagement Increasing
A new report from the 3rd Annual U.S. Mobile Path-to-Purchase Study was released by xAd and Telmetrics which shows today’s mobile shoppers are increasingly receptive...
Instagram Officially Launches Snapchat Competitor Bolt Outside The US
Last week, information leaked that Instagram may be working on an app called Bolt that appeared to be a Snapchat competitor. Today, that information was...
Why Dynamic Sitelinks Will Decrease Your CTR
I hadn’t seen anything about the new Dynamic Ad Sitelinks before the first reports came out. Therefore, it took me a couple of days to...
A 10 Minute AdWords Account Optimization and Check-Up
AdWords is quite a complex tool, and one that not everyone can understand. That leaves many people in the dark about arguably one of the...
Bing Launches New Resource About Malware-Infected Sites
David Felstead, Principal Development Lead at Bing, announced a new feature that Bing has been working on to ensure its users are well protected. For...
Improve The CTR Of Your Product Listing Ads With New Product Ratings From Google
Google announced today via the Inside AdWords blog that they’re introducing product ratings on Product Listing Ads (PLAs). Product reviews provide critical information to shoppers...
The Return of “Barnacle SEO” and Why It’s Perfect for Small Businesses
Small business owners face a number of challenges when competing for attention on the web. As advantageous as the internet is by making it easier...
6 Effective AdWords Optimization Techniques for Beginners
One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the...
Google Seeks Community Help To Improve Google Translate
Google is seeking community help to improve its Google Translate service in a new post published to the official Google Search blog. Google has recently...
SEJ Copy Editor Danielle Antosz Eats, Shoots, and Leaves [INTERVIEW]
Search Engine Journal is made up of a team that works every day with our authors to make their posts the best they can be. We span 5 time...
Silicon Valley Entrepreneurs Are The New Rock Stars in Hollywood [Infographic]
Name one entrepreneur that wasn’t a fan of the hit TV series Entourage. You can’t. The show gave us all a peek into the crazy...
International SEO is a Huge Opportunity For Marketers: Interview With Eli Schwartz
As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with...
Facebook’s Daily Active Users Are Up By 19 Percent
Facebook just released their Second Quarter 2014 Financial Summary, included in the report are a lot of positive statistics for the social media giant. Most...
Google Introduces Dynamic Sitelinks, Dynamic Sitelink Clicks Are Free
Google announced via the Inside AdWords blog that they will be introducing dynamic sitelinks. Sitelinks are used to connect people to the content they need...
The Ultimate Guide to Competing with Content
I have some depressing news for you. Your prospects, customers, and leads do not wake up every morning in breathless anticipation of your blog posts...
Instagram May Be Working On A Snapchat Competitor, Called Bolt
A select number of Instagram users have received notifications prompting them to download a new ‘one tap photo messaging’ app called Bolt. According to user...
Ten Years Of Local Search Data Accessible With Yelp Trends Tool
Yelp was founded in 2004, making it 10 years old this year. In the decade since being founded, Yelp users have contributed over 57 million...
Reach Customers at Every Step of the Buying Journey: An Interview With Erik Ford
As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Erik...
Who Could Fill In for Matt Cutts?
Matt Cutts, head of Google’s webspam team, recently posted some big news. “I wanted to let folks know that I’m about to take a few months of...
7 Ways to Attract A-List Guest Authors to Your Site
If you don’t have one of the more authoritative websites in your niche (yet), it can seem difficult to grab the attention of the great...
Foursquare Goes All In With Personalized Local Search
Today, Foursquare unveiled a new look, new logo, and most importantly they announced a new feature that will be a core focus of their business...
New Facebook Ad Targeting Lets You Target Users By Device
Facebook announced an update to their ad targeting options that will let you reach people on specific mobile device models In order to get high...
10 Visually-Appealing Business WordPress Themes
For over a decade WordPress has proven to be one of the most popular and reliable platforms for blogging. But did you know WordPress can...
LinkedIn Experiments With Location-Based Features To Connect Nearby Professionals
VentureBeat reports that LinkedIn is experimenting with location-based features similar to those offered Foursquare. This information comes courtesy of LinkedIn designers Mauroof Ahmed and Moses...
Google Glass: Segway for Your Face?
Do you remember when the Segway was first released way back in 2001? It generated a lot of buzz from heavyweights like Steve Jobs and Jeff...
How to Do Link Building at Offline Events
As link builders, we can get a bit “stuck in our ways”. Sometimes we focus too much on the technical aspects of building links and forget...
Twitter Is Making Direct Messaging More Private And User Friendly
Twitter announced on Friday that changes are coming to their direct messages are sent and stored across the network. Twitter’s support account made the announcement via...