For over a decade WordPress has proven to be one of the most popular and reliable platforms for blogging. But did you know WordPress can also be used for constructing professional websites for the corporate world?
Because WordPress is such a powerful content management system, it comes as no surprise that businesses and CMS websites have turned to WordPress as a way to showcase their products and services. But, can you utilize any WordPress theme to promote your business online?
While you could any of the many WordPress themes available, it is quite easy to find a theme specifically designed with business owners in mind.
What Exactly is a “Business Theme”?
In short, a WordPress business theme is one that typically does not focus strictly on blogging.
That’s not to say a business theme will not contain blogging elements to it. It means the usual “latest posts” section won’t consume as much of the page. In fact, there may not even be any “latest posts” visible until after the fold.
A business theme will instead devote a majority of the above the fold area to a sort of billboard used to inform customers about who your business is and what your business has to offer.
Besides showing customers what your business does, WordPress business themes are one of the best ways to communicate and engage with an intended audience.
Without further ado, here are the best business WordPress themes – in no particular order – based on quality, user reviews, and the amount of valuable features.
Editor note: Neither the author or SEJ was paid or perked in any way to include the following themes in this post. Just personal design preference!
1. Business Theme
Available from Organic Themes for $69, Business Theme is a clean and versatile option for businesses of all sizes. On top a responsive framework, this theme is packed with powerful features such as retina optimization and customizable options that allow you to add contact information or change the appearance easily.
Other features include: WooCommerce capability, portfolio template, page templates for job listings, HTML5 and CSS3 code, RSS news feed template, Google fonts, multiple sidebars and column layouts, slide show page template, social media buttons, and a blog section.
There’s a reason why Avada is the #1 selling theme of all-time on Themeforest — it is amazing. For starters, it’s incredibly easy to use – which is a perk if you’re just starting out with a business-centric WordPress theme. It also has lots of features, including premium headers, WooCommerce integration, over 500 fonts, and unlimited colors. Plus, it is 100% responsive. You also receive constant updates and new features after purchasing this theme for $55.
Flat is loaded with shortcodes and custom post types (Section, Timeline, Team, Portfolio, and Testimonial). You can also design your page by using the Drag & Drop Builder. Other features include: auto theme updates, Google fonts, social media icons, WooCommerce capability, and SEO optimization built-in.
This flexible theme comes equipped with some neat features. These include the Divi Builder, which allows anyone to create a layout that fits your business perfectly. If you’re stuck on a design, there are over 18 pre-made layouts with an unlimited amount of color options.
However, what makes this theme really worth the purchase is how responsive Divi is. No matter how you design your site, it will adjust to the device your visitors are using. Also, if you join Elegant Themes for a mere $69, you’ll not only have access to the Divi theme, but also their other 87 themes.
Looking to showcase your portfolio or services? Hayden, a stunning theme from Theme Trust, will definitely improve your web presence. Features include a responsive design, slide show shortcodes, custom widgets, and various theme options. You can also upload your logo, integrate with Google Maps, and create multi-column layouts for content. That’s not a bad for a $49 price tag – there’s also a buy one, get one deal currently going on.
If money is a concern, consider downloading this theme from WordPress.com for free. And don’t let the free price tag trick you into thinking this theme isn’t capable of delivering solid results for your business. It features a front page template to highlight your content, a custom header, testimonial areas, and the ability to customize your background.
Are you involved in the educational, financial, or law industries? Than consider spending the $55 for the Capital theme from ThemeForest. This easy-to-install theme is responsive and has a SEO base included. It comes with 12 page templates, unlimited color options, a powerful slider, and is eCommerce ready.
A minimal and modern theme that includes the following incredible features: 27 pre-built pages, WooCommerce capability, short codes, over 300 different icons, more than 600 Google fonts, three sliders, and mobile ready design. One of the more interesting features is Dante uses the WPML plugin, which means it is 100% translatable. The $55 for the regular license will also get you top-notch support from the Envato staff.
Antenna is a modern, magazine-style theme that’s perfect if you’re looking to share the latest news regarding your business to consumers. It offers a 100% responsive design that allows you to showcase your content through the Featured Post Slider and the Featured Images features. Antenna also supports Post Formats and Sticky Posts, and even comes with a Post Carousel Widget and Post List Widget to enhance the sidebar. There’s also Theme and Blog layouts, as well as customizable options to alter the appearance. It’s available for $75 at WordPress.com.
Users really seem to enjoy this theme – 3Clicks has a 4.76 average rating. Why? Because it’s a responsive, multi-purpose theme that is intuitive and extremely customizable. On top of the awesome Page Builder – and its nine different skins – 3Clicks is compatible with WooCommerce, and integrates with Google Maps. 3Clicks is also easy-to-install and features stellar support. It’s definitely worth the $55.
Are you a business that has used WordPress to promote your company? If so, what was the best WordPress theme that you used to promote your business and interact with customers?