Choosing The Right WordPress Theme For Your Business: Interview With Ross Jones

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In an interview conducted at Pubcon 2013 in Las Vegas, Ross Jones of 2 the Top Design gives some tips for choosing the right WordPress theme for your business.

Ross Jones has been an SEO specialist even before Google was founded. Ross and his company have helped over 1000 businesses improve their websites and drive targeted traffic.

Ross knows that the right WordPress theme is not just about slick design, but how everything works together to improve your SEO.

Hear what Ross says you should look for in a great WordPress theme in the video below:

Here are some key takeaways from the video:

  • While SEO-friendly WordPress themes are essential these days, Ross says you should be weary of any theme that’s trying to do too much on the SEO side.
  • There are so many great SEO plugins available for WordPress that you shouldn’t need a theme that over-complicates itself with SEO features.
  • Some issues Ross has seen with overly complex WordPress themes are integrated Google Authorship features that don’t work, SEO plugins conflicting with theme features, hard coded titles and descriptions, and free themes with hidden links.
  • You can get free themes or inexpensive themes that work just fine, you just have to read up on them to know exactly what you’re getting.
  • Ross recommends the Genesis framework from StudioPress, which comes with a number of different themes to choose from.
  • Ross likes Genesis because of the number of themes available for it, as well as the fact that it has SEO features that play nicely with other SEO plugins.

If you have any questions after watching the video, for either myself or Ross, ask them in the comments section and we will do our best to respond to everyone! Please visit SEJ’s YouTube page for more video interviews from Pubcon 2013.


John Rampton
John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. Founder at payments company I enjoy helping people and am always online to... Read Full Bio
John Rampton
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  • Rick Noel

    Excellent interview John on a very important topic, especially given the dominant market share that WordPress enjoys for websites/blogs/CMS.

    Understanding which themes and plugins to use is critical to success. Speed, security and SEO are three things to consider, not necessarily in that order.

    Thanks for your coverage of this important (and somewhat undercovered) topic.

  • Ross Jones

    Thanks for the comments, Rick. We run into websites that picked the *wrong* theme all too often. Often, it’s a case of you don’t know what you don’t know.

  • Dan

    The whole world of WordPress themes can be quite a headache, especially at themeforest. I’d agree that SEO should be handled pretty much exclusively with an external plugin, which should probably be Yoast’s WordPress SEO.

    Definitely something to consider!

    • Ross Jones

      Couldn’t agree more, Dan! I’m amazed how I talked about WordPress & SEO for >2 minutes without mentioning Yoast 😉

  • Rahul Chauhan

    It’s a very informative Interview With Ross Jones. I think Understanding which themes to use is critical to get success.
    Thank you for giving important on this topic.

  • Ramesh


    Thanks for the post but much clarity is needed for Google authorship features. Could you please suggest is there any plugin to implement for Google authorship for wordpress themes. Or is there any default theme which will insert the authorship with the help of the given (authorship) details.

  • Ross Jones

    Ramesh, authorship is important and it can sometimes be difficult to get it working correctly. There are plugins that can handle this and many themes have built in tools for authorship. I use the Genesis framework which does a good job of implementing authorship properly.

    Once you’ve got authorship installed on your site, it’s critical to use the Google Structured Data Testing Tool (aka Rich Snippet Testing Tool) to ensure that authorship is working.