Google Introduces Dynamic Sitelinks, Dynamic Sitelink Clicks Are Free

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Google Introduces Dynamic Sitelinks, Dynamic Sitelink Clicks Are Free

Google announced via the Inside AdWords blog that they will be introducing dynamic sitelinks.

Sitelinks are used to connect people to the content they need by linking to specific pages on your website with a direct link from your ad. Dynamic sitelinks are automatically generated sitelinks that appear below your ad text.

Google describes this as another example of “AdWords tools adding value to your ads while saving time and simplifying campaign management.”

Google cautions that impression share for dynamic sitelinks will be low, so you should still continue adding and optimizing sitelinks. The sitelinks you set up manually will always shows, except in a few cases where the dynamic sitelink might perform better.

Dynamic site links have already begun rolling out globally. When a searcher clicks on a dynamic sitelink it will be free for the advertiser, but Google points out that you’ll still be charged for clicks on the headline of your ad and other ad extensions.

You will always have the option to disable dynamic sitelinks, though Google says they typically boost the average performance of an ad.

Google concludes the announcement by stating that they’re constantly working on ways to improve the ad experience for users and advertisers. “Sitelinks enhance this experience by increasing the relevance of your ads and the relevance of the user experience you deliver after the click.”

Thanks to Larry Kim of WordStream for tipping us off about this news. I recommend checking out his post for further analysis on dynamic sitelinks.

Matt Southern
Matt Southern has been the lead news writer at Search Engine Journal since 2013. His passion for helping people in all aspects of online marketing... Read Full Bio
Matt Southern
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  • Humayun Hashmi

    Yea, Google is always keep focusing on its adwords. I am using their ads since more than 3 years and i just can’t say that i am satisfied with their performance. I always have a complain that they charge me more than i received queries, however i am still using them and i have to admit that there is no other competing ads platform that i rely more than that of Google’s.

  • Michael Doye

    This is pretty great, any idea if it also applies to Adwords Express?

  • Jonny

    Interesting development, but i can see this causing issue’s if you are using 3rd party tracking, essentially any activity generated by these won’t be able to be tracked?

  • Norman

    I wonder if we remove the manual site links, if the dynamic ones would show more frequently? Since they are free, I would be more inclined to like the dynamic ones. I am betting though if you shut off manual site links, that might also disable the dynamic ones? I also wonder how we can report on the effectiveness of the dynamic ones.

  • Annick Hupperetz

    Interesting read as I had asked myself the question the other day what that orange AD box was. So what happens now for new marketers who’s websites don’t generate enough income in order to afford this new campaign?