New Facebook Ad Targeting Lets You Target Users By Device

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New Facebook Ad Targeting Lets You Target Users By Device

Facebook announced an update to their ad targeting options that will let you reach people on specific mobile device models

In order to get high quality installs or engagement within an app, it is very important to reach the right people with the most relevant message. As a result, we are enhancing our mobile targeting for developers.

Facebook’s enhancements to mobile targeting will be rolling out in the next few days. When the new feature becomes available, you will be able to deliver ads to people  using a specific device with a minimum OS version. Previously you could only target iOS or Android, minimum OS version and Wi-Fi only users.

Benefits Of Device Targeting For Marketers

With device specific targeting you will have access to App Insights, which you can use to identify which devices are working best for your app and target those devices.

For example, if you determine that a notable amount of your mobile revenue is coming from an iPhone 5s, you can choose to target ads at people with iPhone 5s specifically.

You will also be able to weed out specific devices that are not compatible with your app.

Tips For Mobile Device Targeting

Included in Facebook’s announcement are some basic tips to using mobile device targeting for mobile app ads:

  • Don’t go too narrow with your audience: Facebook recommends having an estimated audience size of at least 500,000 users for each ad.
  • Customize your ad to resonate with your audience: Facebook recommends using images of the device you’re targeting in your ad.
  • Optimize your bid for each campaign: Create different ads with optimized bids for each device or groups of devices as competition may vary by device.
  • Layer on complimentary targeting features: Use Custom Audiences and lookalikes to reach a large and relevant set of people.

For more information about Facebook’s mobile app ads, see this help document.

Matt Southern
Matt Southern has been the lead news writer at Search Engine Journal since 2013. His passion for helping people in all aspects of online marketing... Read Full Bio
Matt Southern
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  • My chatmeter

    Wow this sounds like a great feature! Phones and tablets are becoming more and more important to businesses and this article proves it. It’s crucial for businesses to take note of this and cater to their customers. Having your content be easily accessible is important. For example, customers may want to visit your ad for more information and if it isn’t compatible with their phone, it can be very annoying. No one wants to pinch and squeeze their phone to zoom in to be able to read when they’re out and about.

  • Danielle Antosz

    Great idea!

  • Amadeuz07

    I think Facebook will be always one of the biggest platforms in online marketing but also bear in mind not all Facebook users are consumers as well a lot of devices are now working to connect in Facebook.Thanks to this tool it widens now the marketer target to get a better online marketing result.Thanks for sharing this great insight ..Cheers .

  • Rank Watch

    Interesting. Facebook has one of the most targeted platform that enables business owners to reach the right audience. With device targeting, Facebook has moved an inch further.