Producing Marketing Content In Real-Time: Interview With Rob Garner
As part of our SEJ interview series, Rob Garner of Advice Interactive discusses strategies and tactics for producing marketing content in real-time. Rob authored a...
Targeting Tactics For LinkedIn PPC Ads: Interview With Robert Brady
As part of our SEJ interview series, Robert Brady of Trafficado discusses the best ways to target specific groups of individuals with LinkedIn PPC ads....
BoostCTR CEO Talks Audience Bidding As The Future of Ad Industry
In a recent interview from AdTech in New York City, Search Engine Journal’s Murray Newlands talks with David Greenbaum from BoostCTR about the future of the...
10 Reasons Your Company Sucks At Pinterest
According to a November 5th report from Business Insider, “Pinterest Is Now The Fastest Growing Content-Sharing Platform.” In fact, content sharing on Pinterest has risen...
Hummingbird Pivot and Context Identifiers
With all the recent news regarding Hummingbird, conversational search, and context identifiers, it appears a storm is brewing in the SEO world. Will the culmination...
11 Awesome Features That Make The Android 4.4 KitKat Incredibly Sweet
Have you gotten your hands on the LG-made Nexus 5 yet? You haven’t? That’s a shame, because you’re missing out on Google’s latest Android 4.4...
ReTargeter Gives Retargeting Tips & Discusses Current Trends
In a recent interview from AdTech in New York City, ReTargeter’s Jimmy Aveningo gives some retargeting advice, talks about current trends in the retargeting industry,...
25 Of The Most Engaged Brands On Instagram
Ah, Instagram. Why do we love you so much? Each of the Top 25 Brands on Instagram could probably give us 25 reasons why they...
Know What Your Customers Are Going To Ask Before They Ask It: Interview With Jessica Rose
As part of our SEJ interview series, Jessica Rose of Majestic SEO discusses why it’s crucial to know what questions your customers are going to...
Using Social Media As A Public Relations Tool: Interview With Allie Freeland
As part of our SEJ interview series, Allie Freeland of iAcquire discusses the opportunities available to businesses in using social media as a public relations...
7Search.com Launches New Display Advertising Network
In a recent interview from AdTech in New York City, Cleo Betancourt from 7Search.com talks to Search Engine Journal’s Murray Newlands about the recent launch of...
Making the Switch from In-House to Consultant SEO
Author’s note: Since I don’t have any agency experience, this post primarily compares in-house and consultant based SEO roles. I started out as a copywriter...
6 Essential Accessories for Your Brand New iPad Air
Are you enjoying the new iPad air? If so, you aren’t the only one. While exact figures haven’t been released just yet, Apple’s senior vice...
Avoiding Penalties From Google’s Penguin Update: Interview With Russ Jones
As part of our SEJ interview series, Russ Jones of Virante discusses how to avoid penalties from Google’s Penguin algorithm update. After Penguin 2.1 came...
The Real Future of Social is Search
I’m sure a lot of people would argue that it’s the other way around – that search’s future is social. Either way, the two fields...
7 Essential Apps for Collaborating Remotely
Today, digital marketers are ditching the cubicle for coffee shops, kitchen tables, or any quiet corner. Working remotely is fast becoming the new way to...
A Tale of Two of Apps: Context vs. Context
Recently, I stumbled upon an article that was discussing a novel texting app called Context. The app, which was co-founded by Ben Broca of Now...
Internet Memes and How They Can Help Your Online Marketing
As web marketers, we’re generally expected to have a firm understanding of the web and how it works. While we may not know everything there...
What the Greatest Battles & Wars in History Can Teach You about Marketing
Campaigns, tactics, strategy – sometimes it’s hard to know whether we’re talking about marketing and war. And sometimes, it really is a fine line. We’re...
Google Introduces Change To AdWords: Pay By Viewable Impression CPM Bidding
Google rolled out a major change to AdWords this week by introducing CPM bidding by viewable impressions. This change was first noticed by Kim Clinkunbroomer of...
You’re Doing it Wrong: Stop Looking at the Wrong Phone Call Metrics for Your Website
Did you know that the majority of your calls come from your website? For marketers selling a service or an expensive product, this statement is...
Buying a Website? Here’s 9 SEO Tools to Assess Its True Value
It is with a bit of sadness that I have to admit this: the industry of buying and selling websites can be a bit shady....
Social Media Marketing Myths Your Company Should Overcome
There is no shortage of advice about the role social media marketing should play in a company’s overall marketing plan. Unfortunately, that advice is often...
5 Marvelous Possibilities We’d Like To See From The Disney and Netflix Deal
We’re still trying to wrap our collective heads around that recent Disney and Netflix deal that would bring four Marvel superheroes to the online video...
Make Your Marketing (and Your Business) a Smashing Success
You can judge a low-conversion site from miles: Poor user experience. Mediocre content. Little to no social presence. Interestingly enough, many start in a somewhat similar...
Reminder: RSVP to #SEJMeetup on December 3rd in San Francisco
Over 200 people have already RSVPd to our very first #SEJMeetup on December 3rd in San Francisco. Some free tickets are still available, and with...
You Don’t Work in Marketing: What’s The Bare Minimum You Should Know About SEO?
It’s pretty rare that someone would suggest you only need the bare minimum about a topic, but sometimes priorities take over. But in the case...
Google Adds Reviews Tab To Google Places For Business, See All Reviews In One Place
Google announced today that they will be adding a Reviews tab in Google Places that allows business owners to see all their customer reviews in one...
How Social Media Monitoring Impacts Reputation Management
For the past two years, financial bloggers have been writing about a small company based in New York that provides loans to people in Columbia...
Tips for Multilingual Video SEO
It’s a much quoted internet ‘fact’ that YouTube is the second most popular search engine. But using the standard definition of a search engine as...