YouTube
Get the latest YouTube news, plus trends, techniques, and guidelines for how to create, optimize, promote, advertise, and measure your video marketing campaigns.
Are Super Bowl Ads Worth the Money or is YouTube an Alternative?
Is it still worth it to invest in Super Bowl ads in 2021? Find out here, and learn why YouTube is a good alternative.
YouTube Analytics Adds ‘First 24 Hours’ Metric
YouTube is adding a new metric that allows creators to analyze the performance of a video within the first 24 hours after publishing.
YouTube Launches New Hashtag Search Results Pages
YouTube is launching a new type of search results page that appears when users look for videos by hashtag.
YouTube Shares 3 Keyword Research Tips For Videos
YouTube offers advice on competitive keyword research for videos, and answers a number of other questions about its search and discovery algorithm.
3 Myths About YouTube Trending Debunked
YouTube addresses 3 common myths about how it features content and explains what it takes for a video to appear in the coveted ‘Trending’ section.
Top-Trending 2020 YouTube Videos Demonstrate Longer Is Stronger
These 10 videos made it to the top this 2020. Get insights on video length and strategies to help you make better content.
YouTube Has More Ways to Build Hype For a New Video
YouTube is expanding the capabilities of its Premieres feature with 4 new ways to drum up hype for a video.
7 Musts for a Successful YouTube Channel
A complete and well-optimized YouTube channel can do wonders for a brand’s success. Here are seven often-overlooked tactics that can make a big difference.
YouTube Algorithm: 6 Questions Answered
YouTube is sharing more details about how its search and recommendation algorithms work in a new video where the company answers questions from users.
20 Emotionally Engaging Online Ads for Holiday Marketing
YouTube is a valuable marketing tool during the holidays. Watch some brands’ holiday video ads and gain valuable SEO insights from them here.
YouTube is Showing Ads On Non-Monetized Channels
YouTube creators are fuming over a change to the site’s terms of service stating ads will be shown on channels that haven’t opted into monetization.
YouTube Analytics Now Reports on Traffic Sources
YouTube Analytics is getting updated with a new report that will show creators how viewers are finding their videos.
How to Rank a Video on YouTube & Google
These key optimization tips will help you get the videos you have published to rank both on YouTube and in Google search.
YouTube Reveals New Details About its Algorithm
New information about how various factors influence YouTube’s video recommendation algorithm is revealed by members of the team responsible for working on it.
How YouTube Creators Make Money: A Guide to Cashing in on Success
Do you know all the ways to make money on YouTube? If not, here’s a list of exciting, life-changing opportunities for monetizing your content.
YouTube Improves Mobile Experience With 5 Updates
YouTube is improving the mobile viewing experience for users with the rollout of five new updates.
How to Use Google Trends for YouTube
Need guidance on your keyword and content strategies for YouTube? Learn five ways you can use Google Trends to uncover valuable insights.
Google Reportedly Turning YouTube Into a Shopping Site
A report from Bloomberg indicates Google is in the early stages of transforming YouTube into a shopping site.
YouTube Growing As a Source of News for Americans
A Pew Research Center study finds about a quarter of US adults get news from YouTube, including a mix of independent and established organizations.
YouTube Removed Twice As Many Videos Between April and June
YouTube removed twice the usual amount of videos between April and June after relying on AI to moderate content amid forced lockdowns.
YouTube Shorts – Google’s Answer to TikTok?
Google’s foray into short-form video content begins with YouTube Shorts, a new feature being tested in limited markets.
Google Unveils Fundo for Monetizing Video Events
Google announces a powerful way for small businesses and creators to monetize events
Top YouTube Searches During COVID-19 Pandemic
YouTube published a new set of insights with information about the most popular video topics since the pandemic started.
New YouTube Metric Shows Creators How Much Money They’re Earning
YouTube is rolling out a new metric in the channel analytics section that shows creators how much revenue they’re earning relative to video views.
Top YouTube Searches This Year
The top 100 YouTube search queries of the year are revealed in a study examining the search volume of over 800 million keywords.
Is YouTube About to Update Its Algorithm Again?
YouTube may have made changes related to Homepage and Suggested/Recommended discovery. Learn strategic insights into what YouTube may be cooking up here.
YouTube Continues Testing Immersive Product Experiences
Live Stream display ads, 3D Swirl ads, and Beauty Try On all aim to keep bringing the outside world in to users at home.
Google Explains How YouTube Search Works
As part of a larger effort to explain how YouTube works, Google published a new page to answer commonly asked questions about YouTube search results.
How YouTube Can Make Video Builder a More Useful Tool
Discover how businesses can use YouTube Video Builder, what its limitations are, and how Google can make the tool even better.
YouTube to Let Creators Customize the Look & Feel of Their Channels
An update to YouTube Studio will allow creators to alter the look and feel of their channel by customizing the layout, branding, and more. This...