YouTube
Get the latest YouTube news, plus trends, techniques, and guidelines for how to create, optimize, promote, advertise, and measure your video marketing campaigns.
How To Optimize YouTube Videos To Help Ukraine
Learn how to optimize videos that tell the truth about the Russia-Ukraine war so they are discovered when people conduct relevant YouTube searches.
YouTube Adds New Way To Make Money With Gifted Memberships
YouTube gives creators another way to earn revenue directly from their audience with membership gifting, a feature comparable to gifted subscriptions on Twitch.
Local Video Marketing: 4 Ways To Win With Video
Maximize your small business budget with the help of local video marketing. Learn the benefits of local video marketing and how to go about it.
YouTube Shorts Green Screen Now Compatible With All Videos
YouTube creators can now remix any video on the platform into a Short through an expansion of the green screen feature.
Top Creator Economy & Video Ads Insights From IAB NewFronts
Whether you’re a media buyer, ad executive, or creative, discover what’s happening in the industry with these highlights from the 2022 IAB NewFronts event.
YouTube Live Streamers Can Redirect Viewers To Other Channels
YouTube rolls out cross-channel live redirects, a new feature that allows streamers to send live viewers to other channels.
YouTube Shorts Hits 30 Billion Views Per Day
Views of YouTube Shorts videos hit 30 billion per day in the first quarter of 2022, which is up four times from Q1 2021.
YouTube Super Thanks Rolls Out To All Monetized Channels
A YouTube monetization tool called Super Thanks, which allows creators to make money directly from viewers, is now available to all eligible channels.
YouTube Expands Shorts To More Surfaces On Mobile & Desktop
YouTube begins displaying Shorts videos on more surfaces on mobile and desktop, including a dedicated carousel in the trending section.
YouTube’s Keyword Research Tool Available To Everyone This Month
YouTube Search Insights, a tool designed to surface valuable keyword data, will be available to all channels later this month.
YouTube Testing ‘Search Chips’ On Desktop
YouTube is testing a new way to search for videos on desktop with ‘Search Chips’ that allow users to refine results with suggested keywords.
YouTube Confirms Shorts Views Don’t Count For Monetization
Views of YouTube Shorts count toward a channel’s total watch time, but they don’t count toward eligibility in the YouTube Partner Program.
YouTube Launching 5 New Features For Livestreams
YouTube announces five new features for livestreams, some of which are currently in testing and others that will roll out later this year.
YouTube & Video Spam: A Guide For Content Creators & Marketers
Not sure if your content violates policy? This guide provides everything you need to know about YouTube and video spam (but were afraid to ask).
YouTube Adding More Analytics Data About Views & Revenue
YouTube is working on ways to give creators more data about video performance, including detailed reports about the sources of views and revenue.
YouTube Rolls Out New Metadata For Educational Videos
YouTube creators can now optimize educational videos with additional metadata, which will be displayed in search results in the future.
YouTube Giving Creators More Ways To Make Money
YouTube’s Chief Product Officer Neal Mohan reveals that creators will soon have new ways to monetize Shorts, livestreams, and regular videos.
Advertising Around The Super Bowl: Q&A With A Marketing Strategist
With Super Bowl 2022 just days away, SEO experts, content marketers, social media marketers, and digital advertisers can learn some important lessons from these brands.
13 Key Elements Of Successful YouTube Videos
How can you make the most of the YouTube opportunity? Check out these 13 key components of a successful YouTube video.
The Complete Beginner’s Guide To YouTube Video Advertising
YouTube is the largest video platform. Get your account up and running YouTube ads through the Google Ads platform.
What YouTube Video To Make Next
Can’t decide what YouTube video to make next? The company shares tips on using data to figure out what your audience wants to see.
YouTube CEO Defends Removal Of Dislike Counts
YouTube CEO Susan Wojcicki defends the removal of dislike counts on videos in her annual letter outlining the company’s priorities for the year.
What Is A Content Marketing Matrix & Do We Need One?
What is a content marketing matrix, and do you need one? Learn how to create a planning tool to create the most engaging content.
YouTube Keyword Research Made Easier With Search Insights
YouTube launches a new feature designed to simplify the keyword research process so you can create more content around topics people are looking for.
![Top Video SEO Strategy Tips [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/11/sejshow-featured-image-ep253-61a396e0cc885-sej-760x400.webp)
Top Video SEO Strategy Tips [Podcast]
Want to improve your YouTube or video SEO and rank your video content? Here’s what you need to know.
YouTube Co-Founder Is Against Removing Dislikes
Jawed Karim, co-founder of YouTube, makes his feelings known about the removal of dislikes saying it’s not a good idea for creators.
YouTube Removes Dislike Counts On All Videos
YouTube is removing public dislike counts on all videos, though the dislike button will remain available for users to customize their recommendations.
A Complete Guide To Product-Led Content Strategy (With Examples)
What is a product-led content strategy, and how can you put it to work for your marketing organization? Get expert tips and see examples.
Did YouTube Change Its Algorithm? No, It’s Seasonal Decline
Is your YouTube viewership down? You’re not alone. It’s normal for watch patterns to change around this time of year. The company explains why.
YouTube SEO: Auto Chapters Now A Source Of Metadata For Search
YouTube is now using automatically generated chapters as a source of metadata in search. Previously only manually defined chapters were used when ranking search results.