Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Instagram Gets Three New Filters, Brand New Emoji Hashtags
When Instagram introduced five new filters this past December, they were said to be met with “overwhelming excitement” from the community (and who could blame...
The Real Reasons Social Media Affects Your Company’s SEO
Google doesn’t directly factor social media influence into the ranking algorithm, but that’s no reason to ignore social channels or marketing efforts.
New on #MarketingNerds: How to Get the Most from Your Social Media Campaigns
For our #MarketingNerds podcast, we chatted with Jim Belosic, CEO of ShortStack, about how to get the most out of your social media marketing campaigns.
Twitter Redesigns Embedded Tweets With Full-Width Photo and Video
Twitter’s embedded tweets are about to get a makeover, the company revealed today in a blog post where it offered a glimpse of the new...
5 Ways to Engage with Your Community
In this post I teach you 5 ways to engage with your community and grow your business online. These are some of the best tips...
Twitter Cuts Off Firehose Access to Third Party Data Resellers
News broke late Friday night that Twitter made a significant move towards bolstering its own big data business by cutting off firehose access to third...
Why You Should Use the Science of Persuasion in Your #SocialMedia Strategy
The science of persuasion by Robert Cialdini is very effective in influencing social media strategy.
Twitter to Display Promoted Tweets in User Profiles
The next time you visit a friend’s Twitter profile you may see something that will make you look twice. No, your friend isn’t suddenly tweeting...
Facebook Introduces New App for Creating Videos with Friends
An after-hours side project has turned into the latest product from Facebook, called Riff, which allows you to create and collaborate on videos with Facebook...
Share With Flair (And Boost Your Reputation) in 4 Steps
Don’t just copy content; make it your own to boost your reach and enhance your reputation.
Twitter Releases New Tool For Curating Best Tweets Around A Particular Topic
One of the greatest challenges on Twitter is cutting through the noise to find tweets with the most value, insight, and influence. Today, the company...
New Facebook Feature Will Alert You of Nearby Events Hosted By Pages You Like
Facebook quietly rolled out a new feature today that’s designed to make it easier for you to follow nearby events hosted by pages you like....
The Biggest Losers in Facebook’s Recent Purge of Page Likes
Facebook warned everyone about an upcoming drop in page likes earlier this month, which ended up taking place on March 11th. By removing inactive accounts from a page’s...
Twitter Launches its own Live Streaming App, Periscope, to Compete with Meerkat
Interest has been building in new live streaming app, Periscope, ever since news broke weeks ago that it was acquired by Twitter. When competitive live...
Facebook Introduces Messenger As a Platform, Embeddable Videos, and More at F8
At Facebook’s developer conference in San Francisco, the social media giant made a number of major announcements about enhancements to its existing products and services....
Facebook to Turn Messenger into a Platform Similar to Snapchat
A report from TechCrunch indicates that Facebook is intending to turn its Messenger service into a platform that’s akin to Snapchat. At least similar in...
Facebook Makes It Possible To Send Money Between Friends
Facebook just announced a major enhancement to its Messenger service that will allow friends to easily and securely send money to each other. This feature,...
Facebook Acquires Top Shopping Search Engine In Effort To Improve Commerce Ads
Today, it was announced that Facebook has acquired shopping search engine, The Find, in an effort to improve the social network’s advertising efforts. The terms...
Facebook Introduces Topic Data: Learn What Your Audience Is Discussing on Facebook
As marketers, the more data we have the more targeted our messaging can be. Knowing what your audience is saying about topics related to your...
Social Media 101: How to Create Engaging Content
Welcome to Web 2.0. Social media will be your guide! From December 2010, when Google confirmed social signals from Facebook and Twitter are used to determine search...
Facebook Warns Page Owners About Upcoming Drop in Page Likes
Today, Facebook gave Page owners a heads up about an upcoming change that’s going to cause a drop in Page likes. The company is going...
Facebook Makes 5 Predictions For A Mobile-First Future
Get ready to put the desktop computer in the back of your mind and start thinking about mobile first. Facebook predicts that as smartphones become...
Twitter-Hosted Video Can Now Be Embedded On Your Website
Twitter recently added a new feature to its service where you can capture and upload video using Twitter’s official apps, allowing you to tweet video without...
Google to Separate Google+ Into Separate Divisions
Google executive Bradley Horowitz confirmed late last night that there are some changes coming to Google+, and he has been placed in charge of two...
5 Ways to Increase Organic Reach on Facebook
Facebook isn’t the gravy train it used to be, and here’s why.
Twitter Now Has An Official WordPress Plugin, Here’s What It Does
Twitter just launched its very first official WordPress plugin, which combines several features previously available through third party apps such as the ability to embed...
Facebook Introduces App For Managing Ads On The Go
To meet the demand of its over 800,000 monthly advertisers, Facebook has introduced a new mobile app that will help make it easier to manage...
LinkedIn Introduces Aggressive New Form Of Advertising
If you thought retargeting ads were already creepy, be prepared for them to get even creepier. Recode reports that LinkedIn announced new ad products today,...
Facebook Doesn’t Charge For Ads Unless A Real Person Sees Them
Today Facebook provided a rare glimpse into its philosophy for counting ad impressions, revealing that the company doesn’t believe ads should be charged for unless...
Facebook Launches Product Ads, A Possible Threat To Google?
Today Facebook announced the launch of a new advertising unit called product ads, which look like they have the potential to be a real threat...