Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Social Media 101: How to Create Engaging Content
Welcome to Web 2.0. Social media will be your guide! From December 2010, when Google confirmed social signals from Facebook and Twitter are used to determine search...
Facebook Warns Page Owners About Upcoming Drop in Page Likes
Today, Facebook gave Page owners a heads up about an upcoming change that’s going to cause a drop in Page likes. The company is going...
Facebook Makes 5 Predictions For A Mobile-First Future
Get ready to put the desktop computer in the back of your mind and start thinking about mobile first. Facebook predicts that as smartphones become...
Twitter-Hosted Video Can Now Be Embedded On Your Website
Twitter recently added a new feature to its service where you can capture and upload video using Twitter’s official apps, allowing you to tweet video without...
Google to Separate Google+ Into Separate Divisions
Google executive Bradley Horowitz confirmed late last night that there are some changes coming to Google+, and he has been placed in charge of two...
5 Ways to Increase Organic Reach on Facebook
Facebook isn’t the gravy train it used to be, and here’s why.
Twitter Now Has An Official WordPress Plugin, Here’s What It Does
Twitter just launched its very first official WordPress plugin, which combines several features previously available through third party apps such as the ability to embed...
Facebook Introduces App For Managing Ads On The Go
To meet the demand of its over 800,000 monthly advertisers, Facebook has introduced a new mobile app that will help make it easier to manage...
LinkedIn Introduces Aggressive New Form Of Advertising
If you thought retargeting ads were already creepy, be prepared for them to get even creepier. Recode reports that LinkedIn announced new ad products today,...
Facebook Doesn’t Charge For Ads Unless A Real Person Sees Them
Today Facebook provided a rare glimpse into its philosophy for counting ad impressions, revealing that the company doesn’t believe ads should be charged for unless...
Facebook Launches Product Ads, A Possible Threat To Google?
Today Facebook announced the launch of a new advertising unit called product ads, which look like they have the potential to be a real threat...
Photos Now Draw The Lowest Organic Reach On Facebook [STUDY]
Photos, once known to draw best reach and engagement for Facebook pages, are now drawing the lowest according to data from social media analytics company...
The Latest @Snapchat Update Makes It Easier For Brands to Grow Audiences
The new discover feature from Snapchat gives users a new way to discover and explore content and stories from different editorial teams.
Google To Discontinue Google+ Helpouts
Helpouts, a less popular version of Google+ Hangouts, will be discontinued as of April 20, 2015. Google+ Helpouts launched in 2013 as a way for...
Pinterest Is Stripping All Affiliate Links From Its Network, Starting Today
Just as reports surface that Pinterest is working on a new way to monetize its network, there is now news from VentureBeat that Pinterest is...
10 Brands That Prove Pinterest Can Reach Men
If you haven’t been keeping up with Pinterest lately, you may have missed a couple of major developments. For starters, Pinterest is accelerating its advertising...
Pinterest Is Reportedly Planning To Launch A ‘Buy’ Button Early This Year
According to a report released today by Recode, sources say Pinterest is working on its own “Buy” button that could launch in as little as...
Now You Can Decide Who Manages Your Facebook Profile After You Die
Have you ever put any thought into who you’d trust with managing your Facebook profile when you pass away? I can’t blame you if that...
Facebook To Grade The Effectiveness Of Your Ads Before You Run Them
Facebook has taken the guesswork out of wondering whether or not that ad you’re about to run is any good with the introduction of relevance...
Google Acquires Photo Storage App Odysee, Is A Major Google+ Update On The Way?
It was announced today that Google acquired photo storage app Odysee. The app, which automatically backs up photos and videos taken on your smartphone, will...
Tumblr Marketing: 10 Examples of Effective Brands Doing It Right
Here are a handful of tips to keep in mind when tinkering around with Tumblr marketing.
Twitter Sucks At Dealing With Abuse And Trolls, Says CEO Dick Costolo
An internal memo sent out to Twitter employees, obtained by The Verge, reveals candid comments made by CEO Dick Costolo about the company’s shortcomings in...
Twitter Launches Quick Promote, A Faster Way To Promote Tweets
Ever wish it was as easy to promote a tweet as it is to boost a Facebook post? Well now it is (almost), as today...
Facebook To Show Location-Based Place Tips In Your News Feed
Facebook introduced a brand new feature for its iPhone app today which should help people learn more about the places and attractions they’re visiting. Taking...
Study Reveals Top Performing Retailers On Facebook During 2014 Holiday Season
Disclosure: Searchmetrics is a Search Engine Journal partner, but this coverage has not been sponsored or paid for in any way. A new study by...
Facebook Reaches 1.39B Monthly Active Users, Half A Billion Are Mobile-Only
Facebook announced its Q4 2014 earnings today, revealing that 1.39 billion users now use the social network every month, which marks a 13% year over...
Snapchat To Deliver Bite-Sized Pieces Of News And Entertainment From Media Publishers
Snapchat announced today that it will now be giving media publishers the ability to distribute short, edited clips of news and information. Content distributed via...
Facebook Introduces New Tool To Measure Sales Driven By Ads
It has always been easy to measure how well Facebook ads are performing when it comes to clicks and views, but what about sales? Measuring...
Pinterest Search Gets Smarter, Delivers Results Based on Gender
There’s nothing worse than searching for a new pair of kicks on Pinterest, and having to sift through pins of high heels when you really...
Social Media Makes Up Nearly A Third Of All Referral Traffic, + More Stats
Social software company Shareaholic argues that the shift from search to social is here with the release of a new set of data that reveals...