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Last week the SEJ Marketing ThinkTank was joined by Brent Csutoras, the Chief Social Media Strategist of SEJ and founder of Kairay Media. His presentation, titled “Big Brands and Reddit – Are You Missing Out?” discussed how brands are marketing successfully on one of the most fickle social media platforms out there.
If you think Reddit is useless as a marketing tool, or are just too wary to give it a try, you will want to catch the recap of this webinar.
A Few Points From The Presentation:
Brent’s protestation covered quite a bit, including why brands should care about Reddit and which brands are finding success on the platform. Here are a few other main points he covered:
- Redditors don’t hate marketers, they hate being marketed to
- You have to design a campaign specifically for Reddit
- For success, you have to take the time to actually get to know how the site works
- For best results, always be engaging
Tools and Resources Brent Mentioned
Through out the presentation and Q&A session, Brent mentioned several tools and resources. Here are few audience members found helpful: