Social media microblogging site, Tumblr, has added new search capabilities to its site that allow people to search through the plethora of GIFs that have been published on its platform.
Tumblr has already made a name for itself as a home on the web for top trending GIFs, but now finding them and/or inserting them into posts has become easier than ever.
When creating a post on Tumblr, simply click the ✚ button, then click the GIF button to find the perfect moving picture to illustrate what you’re trying to express.
As Tumblr suggests, expressing oneself via animated GIF is on its way to replacing the written word:
“Since GIFs have replaced written language, we’re making it easier to turn your obsolete verbiage into modern moving pictures.”
Adding a GIF to your post is as easy as clicking on the one you want — then the GIF will be inserted with proper attribution to the original publisher.
Users who first posted a GIF that others find via Tumblr search will be notified when their GIF is used by another Tumblr user. The notifications will work just like all others Tumblr already has in place — showing up on your dashboard, phone, and anywhere else you receive notifications.
While this is great for users, Tumblr benefits by keeping its users on their site rather than having them turn to other search engines to find the GIF they want to express themselves with. That may result in an increase in time spent on site, or even attract new users who want to try out the new feature.