There are now over 1 million unique publishers on LinkedIn’s blogging platform, a milestone the company celebrated with a post on its own blog.
Three years ago the platform launched with only 150 hand-picked influencers eligible to publish on it. Now LinkedIn publishing is open to all English speaking members, and is said to soon be available in every language.
Here are some notable accomplishments to date:
- Over 1 million unique publishers publish more than 130,000 posts a week.
- Around 45% of readers consist of those at the top of their industries, including managers, VPs, and CEOs.
- Top content-demanding industries tech, financial services and higher education.
- The average post now reaches professionals in 21 industries and 9 countries.
LinkedIn describes its most successful publishers as being not only those who create their own content, but also read and engage with the content of other members.
In its post, the company presents two case studies of business owners generating new business through publishing and engaging with content on LinkedIn
LinkedIn’s fledgling publishing platform is clearly gaining traction with its members. However, considering that there are over 130 million English speaking members eligible to publish on the platform, its still only being used by around 7% of its potential user base.
Although 1 million publishers after 3 years is certainly notable.
If you were on the fence about publishing on LinkedIn because you weren’t sure if there was any engagement on the platform, at least you know its growing and finding its audience.
Subscribe to SEJ
Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!