An after-hours side project has turned into the latest product from Facebook, called Riff, which allows you to create and collaborate on videos with Facebook friends
You start by creating a video, adding a hashtag, and uploading it. From there your friends can view it, add to it if they wish, and send it along to their friends.
I can see this being used as a way for people to share their opinions on a topic via short video clips connected with the same hashtag, or for people all share their unique points of view from large events like CES.
However it ends up being used, the idea is to keep the chain going so in the end a simple video ends up being a collaborative project between a group of friends:
“The potential pool of creative collaborators can grow exponentially from there, so a short video can become an inventive project between circles of friends that you can share to Facebook, or anywhere on the internet, at any time.”
The app itself will highlight popular videos from other users on Riff, so even if a lot of your friends aren’t on Riff right away you can still view content from other people. This could be useful to gain inspiration if you’re wondering how to get started with the app.
Riff is now available for both Android and iOS in their respective app stores.