Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
New Test: Facebook Live From Desktop
Facebook Live broadcasting has been limited to smartphones, but that could be changing soon. Is the arrival of Facebook Live for the desktop imminent?
Businesses Can Now Sell In Facebook Messenger
Facebook has announced a couple new ways for brands and businesses to send customers to, and complete purchases within, its Messenger app.
6 Huge B2B Social Media Marketing Mistakes to Avoid
You can reach key B2B buyers on social media, but without the right strategies and tactics in place on the right platforms, your social media...
Conversion Tracking Finally Comes to LinkedIn
Finally, conversion tracking has come to LinkedIn. You can now track how many of your sponsored content and text ads on LinkedIn are leading to...
Facebook Expands Lookalike Audiences Globally
Facebook has announced an update to Lookalike Audiences that should make it easier for advertisers to reach consumers around the globe.
#SEJThinkTank Recap: How to Double Your Revenue With PPC and Social Ads
Rocco Baldassarre, Founder and CEO of Zebra Advertisement, joined us for a sponsored webinar designed to show you how to double your revenue through the...
Why You Should Invest in LinkedIn Marketing
Microsoft recently acquired LinkedIn for $26.2 billion. While there are reasons to incorporate LinkedIn into your marketing mix, here are some benefits.
Hashtag Spamming is a Big Problem for Brands
Data visualization company Venngage released an infographic showing why businesses shouldn’t rely too much on hahstags to drive engagement on Twitter.
YouTube is Disabling Monetization on Non-Advertiser-Friendly Videos
YouTube is now notifying publishers directly when removing monetization from videos that are not considered to be advertiser-friendly.
How to Create a B2B Social Media Strategy
B2B social chatter wields disproportionate power, especially on the more B2B-friendly platforms like LinkedIn and Twitter. What’s important is not to pick just the strategy...
Social Media Lessons From Journalism
At SEJ Summit Chicago, Brent Csutoras talked to Amy Vernon of The Daily Dot about how journalism affects her approach to social media and search.
Facebook to Punish Advertisers With Slow Sites
Your mobile page load time will soon impact whether people will see your Facebook ads. To help advertisers speed up, Facebook is introducing prefetching.
Pinterest Rolls Out 3 Big Retargeting Changes
Pinterest is introducing engagement retargeting to let you target users who have engaged with your pins, and adding a new tag for better retargeting.
5 Tricks for Getting More Engagement on Facebook Live
Facebook Live is a fantastic way to engage with your audience, but how do you make the most of it? This post shows you how...
Twitter Expands Video Monetization
Twitter is expanding video content monetization with pre-roll ads for video creators and a new way for brands and creators to team up on live...
New Updates for Google+ Rolling Out to All Users
Google is rolling out a redesign and several brand new features to Google+.
Facebook Now Automates Trending Stories
Facebook has removed descriptions from its Trending stories section. The announcement comes months after being criticized for having an anti-conservative bias.
Behavioral Targeting Coming to Snapchat
Behavioral targeting is coming to Snapchat. That means advertisers will soon be able to target users based on their Snapchat activity.
Find Freelance Work With LinkedIn ProFinder
LinkedIn is opening ProFinder, a service that connects companies to freelancers, to everyone in the U.S. Here’s what companies and freelancers need to know.
Here’s YouTube’s Secret Plan to Get More Social
YouTube wants to get more social with Backstage, which will include new features like photos, polls, links, text posts, exclusive videos, and rich replies.
Twitter Users Can Now DM You From Your Website
Embedding the new Message button on your website allows anyone who visits your website to simply tap the button to send you a direct message...
Pinterest Debuts Promoted Video Ads
Pinterest has launched a new type of video advertising called Promoted Video Ads. The new ads are designed to help brands drive more sales.
Snapchat Geofilters: What You Need to Know
Ash Read tells you everything you need to know about Snapchat On-Demand Geofilters as well as a step-by-step guide on how to create your own.
Twitter #Stickers Can Now Become Ads For Brands
Twitter is opening #Stickers to brands. People can add these Promoted #Stickers, which are designed by the brand, to their photos before tweeting.
8 Apps to Stay Connected for the Summer Olympics
The summer games have officially begun. This article explores 9 of the best apps to keep you up-to-date during the summer games!
7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers
Facebook is changing its algorithm to send less traffic to content sites. Here’s how the algorithm change can impact marketing and media.
Facebook Gives Marketers 3 New Video Metrics
Facebook is introducing three new metrics to help you better understand how your videos are performing so you can continue to grow your audience.
Facebook Unveils 2 New Tools For 360 Videos
Facebook has rolled out a pair of new tools to help publishers who are using 360 videos: guided tours and heatmap insights. Here’s how they...
Pinterest Advertisers Now Have CPM Bidding
Pinterest advertisers can now buy ads based on how much they want to pay for impressions. In addition to CPM buying, Pinterest will allow frequency...