Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
#SEJThinkTank Recap: How to Use Snapchat for Any Brand
If you have thought about using Snapchat for marketing, but are unsure where to start, this is a webinar you won’t want to miss.
Twitter Launches 3 New Customer Service Tools
Twitter’s new features include the ability to tell customers if you provide support and when you are active on Twitter, and a larger Direct Message...
Businesses Can Now Sell In Facebook Messenger
Facebook has announced a couple new ways for brands and businesses to send customers to, and complete purchases within, its Messenger app.
6 Huge B2B Social Media Marketing Mistakes to Avoid
You can reach key B2B buyers on social media, but without the right strategies and tactics in place on the right platforms, your social media...
Facebook Expands Lookalike Audiences Globally
Facebook has announced an update to Lookalike Audiences that should make it easier for advertisers to reach consumers around the globe.
#SEJThinkTank Recap: How to Double Your Revenue With PPC and Social Ads
Rocco Baldassarre, Founder and CEO of Zebra Advertisement, joined us for a sponsored webinar designed to show you how to double your revenue through the...
Hashtag Spamming is a Big Problem for Brands
Data visualization company Venngage released an infographic showing why businesses shouldn’t rely too much on hahstags to drive engagement on Twitter.
YouTube is Disabling Monetization on Non-Advertiser-Friendly Videos
YouTube is now notifying publishers directly when removing monetization from videos that are not considered to be advertiser-friendly.
How to Create a B2B Social Media Strategy
B2B social chatter wields disproportionate power, especially on the more B2B-friendly platforms like LinkedIn and Twitter. What’s important is not to pick just the strategy...
Social Media Lessons From Journalism
At SEJ Summit Chicago, Brent Csutoras talked to Amy Vernon of The Daily Dot about how journalism affects her approach to social media and search.
Facebook to Punish Advertisers With Slow Sites
Your mobile page load time will soon impact whether people will see your Facebook ads. To help advertisers speed up, Facebook is introducing prefetching.
Pinterest Rolls Out 3 Big Retargeting Changes
Pinterest is introducing engagement retargeting to let you target users who have engaged with your pins, and adding a new tag for better retargeting.
Twitter Expands Video Monetization
Twitter is expanding video content monetization with pre-roll ads for video creators and a new way for brands and creators to team up on live...
New Updates for Google+ Rolling Out to All Users
Google is rolling out a redesign and several brand new features to Google+.
Facebook Now Automates Trending Stories
Facebook has removed descriptions from its Trending stories section. The announcement comes months after being criticized for having an anti-conservative bias.
Behavioral Targeting Coming to Snapchat
Behavioral targeting is coming to Snapchat. That means advertisers will soon be able to target users based on their Snapchat activity.
Find Freelance Work With LinkedIn ProFinder
LinkedIn is opening ProFinder, a service that connects companies to freelancers, to everyone in the U.S. Here’s what companies and freelancers need to know.
Here’s YouTube’s Secret Plan to Get More Social
YouTube wants to get more social with Backstage, which will include new features like photos, polls, links, text posts, exclusive videos, and rich replies.
Twitter Users Can Now DM You From Your Website
Embedding the new Message button on your website allows anyone who visits your website to simply tap the button to send you a direct message...
Pinterest Debuts Promoted Video Ads
Pinterest has launched a new type of video advertising called Promoted Video Ads. The new ads are designed to help brands drive more sales.
8 Apps to Stay Connected for the Summer Olympics
The summer games have officially begun. This article explores 9 of the best apps to keep you up-to-date during the summer games!
Pinterest Advertisers Now Have CPM Bidding
Pinterest advertisers can now buy ads based on how much they want to pay for impressions. In addition to CPM buying, Pinterest will allow frequency...
#SEJThinkTank Recap: Advertising on Reddit
SEJ ThinkTank was joined by SEJ Chief Social Media strategist and long-time, Redditor Brent Csutoras for a presentation about how to effectively market using Reddit...
Case Study: Pokemon Go Brings in New Retail Customers
In this post, Joe Youngblood shares their Pokémon Go Lure Marketing Study that shows amazing results for the retailers in terms of foot traffic and...
Why Your Business Needs to be on Instagram
Considering marketing your business on Instagram? Check out this infographic and learn why it’s a viable marketing channel with endless possibilities.
Twitter Unlocks Conversational Ads For All Advertisers
Twitter has opened Conversational Ads to all advertisers and introduced a new ad type that lets people who tweet about brands unlock exclusive content.
Businesses: Tweet Carefully During The Olympics
Unless your business is an Olympics sponsor, make sure to avoid the following when posting updates from your social media account for the next few...
Facebook Business Pages Get A New Look
Facebook Pages have a brand new look. The new desktop Facebook page layout design includes a new navigation and a prominent call-to-action button.
Instagram Stories Will Vanish After 24 Hours
Instagram has a new feature called Stories, which lets its 500 million users create slideshows of images and videos that will vanish after 24 hours.
Reddit Will Allow Marketers To Sponsor User Posts
Sponsored posts are coming to Reddit. Marketers will soon be able to turn content that has been submitted organically by redditors into Promoted User Posts.