On Wednesday, September 7th, the SEJ ThinkTank was joined by Rocco Baldassarre, Founder and CEO of Zebra Advertisement, for a sponsored webinar designed to show you how to double your revenue through the use of cross-channel advertising, PPC, and well-targeted social ads. Rocco has years of experience working with high-level clients, allowing him to provide in-depth information and tactics.
Rocco gave an extremely detailed presentation filled with strategies you can put to work for you today. Key points in the presentation include:
- Good, consistent branding equals more profits.
- Remember that different channels (Facebook, Instagram, etc) perform differently and therefore require different strategies.
- You can diversify your risk by using multiple advertising methods.
- Cross-channel advertising is effective because a consumer must see your brand 8-10 times before they are ready to convert.
- Offline marketing can be highly effective and can be tracked!
Learn More From Rocco
Listen to this episode of SEJ’s podcast Marketing Nerds with Rocco and Christina about building your AdWords and Paid Search strategy.
View The Webinar Here:
View Rocco’s Slides here:
Join Us For Our Next Webinar!
A New Place To Look: Where Your Next AI Citations & Clicks Come From
Join us as Lisa Salvatore, Sr. Manager of Integrated Marketing at CallTrackingMetrics, walks through how to pull AEO insights, FAQ content, and real customer phrasing out of data your team is already collecting. Her colleague Brian Barranger, Sr. Account Executive III, covers what a qualified conversion actually sounds like, and how that evidence sharpens targeting, scoring, and the gaps and integration requests you route to your product team.
