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#SEJThinkTank Recap: How to Use Snapchat for Any Brand


On Wednesday, October 6th, 2016, the SEJ ThinkTank was joined by Kelsey Jones, the Executive Editor of Search Engine Journal, for an hour-long presentation and Q&A session about how any brand can use Snapchat to connect with their audience.


Nearly half of all Americans between the ages of 18 and 40 are on Snapchat, and many of them use it on a regular basis. Many brands think the fast moving app isn’t worthy of their time. The truth is, Snapchat offers a wide range of opportunities to connect with your audience in an extremely human way.

During Kelsey’s presentation, she shared a few good tips, including:

  • How you can succeed with Snapchat in just 20 minutes a day
  • The difference between filters, geo-filters, and lenses
  • How to set up your profile
  • How to interact with your audience
  • How to make the limited time feature of Snapchat work to your advantage

If you have thought about using Snapchat for marketing, but are unsure where to start, this is a webinar you won’t want to miss.

Snapchat Webinar Resources:

Kelsey shared quite a few resources during her presentation, here is a list of all the examples and tools she talked about.

Taco Bell Taco Filter
What to Measure in Snapchat
Real Clever (for finding influencers)

View Kelsey’s Snapchat slides:

Watch the full Snapchat presentation here:

How any company can use snapchat


Join Us For Our Next Webinar!

Holistic Search 2.0: Optimizing and Measuring Organic & Paid Performance

Join us as we delve into the intricate relationship between organic and paid search channels, offering actionable insights for measuring success to maximize their combined potential.


All Images Created by Paulo Bobita 

Category Webinar Snapchat
Danielle Antosz

Danielle is the former Features Editor for Search Engine Journal and the producer of SEJ Marketing Nerds podcast. She lives ...

#SEJThinkTank Recap: How to Use Snapchat for Any Brand

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