Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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How Much Time Do Digital Marketers Spend on Facebook at Work? [POLL]
How many hours do digital marketers spend on their personal Facebook while at work? Find out here.
Facebook Discusses How Feed Algorithm Works
Facebook’s Head of News Feed discusses algorithm. That’s compared to a Facebook patent for insights into better ranking.
Facebook Messenger Now Supports HD Video and 360-degree Photos
With the latest update to Facebook Messenger users can now send and receive HD videos and 360-degree photos.
Facebook Makes it Easier to Split Test Ads
Facebook now offers an easy solution for split testing ads — also referred to as A/B testing.
Snapchat Now Offers Group Video Chats
Snapchat is rolling out an update that will allow up to 16 people to join a group video chat.
Third-party Instagram Apps Are Broken as Company Reportedly Limits API Access
Third-party Instagram apps are breaking as multiple outlets report the company is limiting access to API data.
YouTube Lets Advertisers Buy Ads Based on Reach
YouTube has introduced a new way to buy TrueView ads with a model that is optimized for reach.
Facebook No Longer Allows Ad Targeting With Third-Party Data
Facebook is shutting down Partner Categories, which allowed third-party data providers to offer their targeting capabilities to Facebook advertisers.
Instagram Brings Back GIFs in Stories
After being removed earlier this month, Instagram has brought back the ability to use GIF stickers in stories.
Instagram Introduces Full Screen Support for Ads in Stories
Instagram is making it easier for businesses to create full ads that can be used in Stories.
LinkedIn Introduces Video Ads and Video for Company Pages
LinkedIn has finally jumped on the video ad bandwagon with video for sponsored content. LinkedIn is also giving businesses the opportunity to add video to...
Google+ Update: Notifications for ‘Highlights’ in Communities
An update to Google+ will now allow users to adjust the notification settings for communities they belong to.
4 Ways to Combine Audiences Across Facebook & AdWords
Learn how to transfer your Facebook audiences to AdWords as RLSAs, and four tactics to maximize return on ad spend.
The 3 Facebook Ad Metrics You Aren’t Looking At, But Should Be
Want to turbocharge your Facebook Ads performance? Watch these three metrics that apply to almost any campaign type.
Instagram to Show More Recent Posts First
Instagram is moving away from its algorithmic feed and will start showing newer posts near the top.
Instagram Adds Support for Hashtags & Profile Links in Bios
Instagram is now letting users insert links to hashtags and other profiles in their bio.
YouTube Makes it Easy to Live Stream from Desktops
YouTube is introducing an easier way to start a live stream from a desktop computer.
Pinterest Brings Shopping Ads to More Businesses
Pinterest is expanding shopping ads to hundreds more businesses, up from the couple dozen retailers they were previously available to.
LinkedIn Makes it Easier to Ask for Referrals
LinkedIn is streamlining the process of asking for and receiving referrals from contacts.
5 Ways to Promote Your Local Business on Facebook
Here are five ways you can use Facebook to promote and drive more business to your location.
How to Rock Facebook Messenger & Chatbots for Social Success
Are you a marketer? Then you need chatbots. Find out how and why your brand can get started using chatbots.
Reddit Launches New Promoted Posts for Mobile
Reddit has a new Promoted Posts feature that lets users promote posts to all mobile users natively in their timeline.
Instagram and Snapchat Temporarily Remove GIFs in Stories
Instagram and Snapchat have decided to halt their integration with Giphy, which allowed users to add animated GIFs to stories.
How to Use Automation to Ensure Brand Safety for Your YouTube Ads
Here’s how smart advertisers can address YouTube brand safety concerns and control ad placement through automation.
Facebook Ends News Feed Test – How this Impacts Public Pages
Facebook ended a test of a double news feed. Will continue with new Friends & Family news feed announced January 2018.
New Content Trends Report: Social Sharing Down 50% Since 2015
Find out how your content can buck the trend of declining social shares and search engine power.
BuzzFeed CEO on Secret to Succeeding with Facebook
BuzzFeed CEO Jonah Peretti shares insights on finding success with social media and explains why other businesses dependent on Facebook may lose their footing.
15 Inspiring YouTube Video Ideas to Build Your Brand
Need some inspiration? Here are 15 YouTube video ideas you can use, starting today.
YouTube Analytics Demographics Report to Contain Less Data
YouTube content creators will soon notice that their YouTube Analytics demographics report contains less data.
Twitter Will Stop Supporting its Mac App in March 2018
Twitter will soon drop support for its Twitter for Mac desktop app, suggesting Mac users should use the web client.