Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
LinkedIn Adds Name Pronunciation Audio Clips to User Profiles
LinkedIn profiles can now include audio recordings of users saying their own names to assist others with proper pronunciation.
TikTok Self-Serve Ads Available Globally & $100 Million in Ad Credits
Advertisers can now freely place ads on TikTok, the fastest-growing social app in history.
15 Facebook Live Best Practices to Boost Views & Engagement
Shy on camera? No problem! Follow these 15 Facebook Live best practices to get maximum views, engagement, and leads from your live videos.
Instagram Tests Replacing Activity Tab With Shopping Tab
Instagram is replacing the Activity tab with a ‘Shop’ tab for select users as part of a global test.
Instagram Lets Users Pin Comments to the Top of Posts
Instagram is letting users pin up to three comments on posts as part of a larger effort to combat bullying on the platform.
13 Facebook Targeting Options You Need to Know About
Setting up Facebook audiences for the first time? Learn about 13 audience targeting options available for your Facebook ad account and how to use them.
LinkedIn to Prevent Users From Spamming Page Follow Invites
LinkedIn is making its platform less noisy by cracking down on the number of invites page admins can send out each month.
CCPA Roll-Out Causes Havoc for Facebook Advertisers
Buyers experience plummeting results as Facebook automatically removes California user data for targeting.
Facebook Algorithm Now Prioritizes Original Reporting
As of today, Facebook is changing the way news stories are ranked in its main feed with an algorithm update that prioritizes original reporting.
Facebook Ad Ban Heats Up Heading into July, Stock Drops 8%
Unilever is the latest to deliver a $7b blow to Facebook Ads’ revenue.
Google Explains How YouTube Search Works
As part of a larger effort to explain how YouTube works, Google published a new page to answer commonly asked questions about YouTube search results.
LinkedIn Content Creation is Up 60% Compared to Last Year
LinkedIn is seeing a surge in content creation and consumption, and engagement between users is up as well.
Facebook Update Likely to Hurt Traffic to Older Web Pages
Facebook is updating its interface with a new type of notification that’s likely to hurt traffic to older pages.
New Instagram Advertisers No Longer Need a Facebook Page
The change comes at an interesting time for Facebook, with talk of boycotting and ongoing fury over political content stances.
TikTok Debuts TikTok for Business, Signals Larger Move for Ad Dollars
The launch comes amidst expected U.S. revenue of $500m for the year 2020.
How Brands Should Use Instagram PR During Work-From-Home Mode
Make sure to adjust your Instagram strategy for today’s environment. Here are some expert tips for growing your Instagram brand account right now.
Facebook Goes After Companies For Fake Likes & Comments
Facebook is taking legal action against software companies responsible for distributing fake likes and comments across Facebook and Instagram.
20 Amazingly Cool Twitter Tricks & Tips
Handling all your company’s social platforms, including Twitter? Use these 20 tips and tricks to make things faster, easier, and more convenient.
How to Create & Optimize a LinkedIn Company Page
Can customers find your business on LinkedIn? Learn how to build out and optimize your LinkedIn company profile for maximum visibility.
Twitter Introduces Voice Tweets
Twitter is testing a new feature that will allow users to record voice clips to publish as tweets.
Users Now Able to Block Political Ads on Facebook and Instagram
Users will be able to opt out of political and social issues ads within the News Feed, or in the Ad Preferences area.
Instagram to Surpass Twitter As a Popular News Source
A report on the digital news industry finds Instagram is set to become a more popular source than Twitter, with younger demographics leading the charge.
3 Ways to Use Social Commerce Today
Looking to jump on the social commerce trend? Learn how you can get a headstart by setting up shop on Facebook, Instagram, Pinterest, and Snapchat.
Instagram, Pinterest Roll Out New Features For Pride Month
June is Pride month and Instagram & Pinterest are marking the occasion with a set of seasonal features including rainbow text, stories filters, and more.
How YouTube Can Make Video Builder a More Useful Tool
Discover how businesses can use YouTube Video Builder, what its limitations are, and how Google can make the tool even better.
Snapchat Launches Ads Certification Program
Training is divided into six modules, and continues to show the platform’s commitment to growth both on-platform and in advertising revenue.
How to Get Results on Social Media Without a Million-Dollar Budget
Avoiding direct response advertising can help you get greater results. Follow this four-step strategy to better engage with your social media audience.
10 Ways to Avoid Bad Press
Your online presence can be the reason your brand rises to amazing success or falls hard and fast. Here’s how to avoid the latter.
Facebook Search Results Now Include Wikipedia Knowledge Panels
Facebook appears to be testing the addition of Wikipedia knowledge panels in search results, according to reports from multiple users.
Facebook Relaxes Ban on Ads for Non-Medical Masks
Advertisers meeting certain criteria will now be able to advertise non-medical grade face masks on the platform.