Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
The Impact of Encrypted Google Searches on Online Marketing
The SEO world was abuzz late last week with speculation that Google is on the path to encrypting all search activity (except for ad clicks)....
6 SEO Scams you Need to Check while Hiring an SEO Company
Have you come across so called SEO experts saying they guarantee complete success for you and your company? Well, you might have. In fact, there...
Google Hotel Finder & The War for Hotel SERP Listings
Have you tried searching for a hotel lately on Google? If you have, you noticed a plethora of new Google hotel related search results. This...
Google Now Displays Google+ Hashtag Results in Search Queries
Google now supports hashtag searches within Google+ from the search engine’s query result pages: The box on the right hand side of the screen...
Interview With Allen Gannett of TrackMaven Who Just Released The Biggest Instagram Study…Ever!
Wikipedia Commons It’s been almost three years since Instagram launched, the initial date was October 6, 2010 if you want to be specific. Since that time,...
Is Feedly Pro Worth It?
As almost any loyal Google Reader devotee will likely inform you, July 1 was a dark day in the history of the internet. That was...
Don’t Discredit The Value of Referral Links!
Next time you poke around your Google Analytics account, take a look at the Traffic Sources Overview page, in particular at the pie chart that breaks...
17 Ways to Stand Out from Your Website’s Competitors
In a world where everyone is in search of the magic bullet that will increase both sales and website traffic, what if I told you...
7 Ways to Get Content Ideas from the Client
Oh, you have probably heard this one before: writing good content is the key in today’s search marketing. Yet, there is a problem with that...
Ad Copy Optimization: Have We Been Doing It Wrong?
After the most recent AdWords quality score update, many of our accounts have been impacted both positively (seeing more 9’s and 10’s) and negatively (seeing...
Content Marketing Strategies for Brands—An Interview with Marc Purtell
“Content marketing” has become a buzzword in the post-Google Penguin world, and because of its new-found importance in the digital marketing space, brands have continued...
Google AdWords Editor:Your Powerful Campaigns Editing Tool
Quick Intro The Google AdWords Editor is a free offline tool from Google that allows you to manage your Adwords Campaigns quickly and also offers...
Matt Cutts States Sites on IPv4 & IPv6 Won’t Be Duplicate Content
In a new Google Webmaster Help YouTube video published today, Matt Cutt answers a question from a user regarding IPv4 and IPv6. IPv4 is the...
Facebook Introduces Larger Images For Link Share Posts
An announcement by Facebook confirms what you may have already noticed through interacting with the social network this week; larger images are now standard for...
Native Rank’s George Avery talks about Local Online Visibility
George Avery is the owner of Native Rank and LocalSEO. He has over ten years in industry experience in digital media and performance marketing as...
Why is Content Part of a Smart SEO Strategy?
Over the last several years, search engine optimization (SEO) has matured quite a bit. Now, it’s no longer the practice of stuffing web pages with...
Applying AIDA to Digital Marketing
Anyone that took a marketing class in college should remember the AIDA marketing pyramid. The purpose is to give someone a basic understanding of how...
Google Webmaster Tools Offers Better Backlink Data For Site Owners
Based on feedback from the webmaster community, Google has made some changes to their free Webmaster Tools product that they announced today. Webmaster Tools provides...
150 Blog Posts in 50 Days: Why Were Marketers Mad?
Maybe you heard of our little content marketing experiment. We were unsatisfied with the results our SEO company was producing, so we decided to take...
The Truth about SEO and Call Tracking
There has been a great deal of discussion about SEO and call tracking lately. Several local marketers have written articles decrying call tracking, saying that...
Matt Cutts Tells You What To Do If Your Site Was Hit By Panda
Google has recently integrated Panda into its normal indexing process. As a result, many site owners are concerned how this will affect them. Specifically, site...
Eye Tracking to Boost Conversion Rate of your Ecommerce Site
Do you know that your website images play a biggest role in boosting up the conversion rate of your website? To know the importance of...
Google Glass Gets Improved Search Capabilities With New Software Update
Google has released the latest software update for Google Glass. Notable new features include drastic improvements made to the device’s search capabilities. Those fortunate enough...
The 10 DOs & 10 DONTs in Google AdWords
Starting with the right foot means a lot in advertising. Read more about the 10 DOs and the 10 DONTs that will help you optimize...
Matt Cutts Answers Whether Or Not Nofollow Links Can Hurt Your Site
Google’s head of search spam, Matt Cutts, published a video response today to a question about whether or not nofollow links can hurt a website when it...
Bing To Start Including Local Product Inventory Data In Search Results
In an announcement made yesterday, Microsoft and Local Corporation signed an agreement to provide location-based inventory data for Bing. Local Corporation’s Krillion shopping data platform...
SEJ Alumnus Michelle Stinson Ross Joins Strategic Alliance with Digital Always Media
Michelle Stinson Ross, SEJ Alumnus and founder of her own agency Firestarter Social Media, recently announced a strategic partnership with Toronto-based digital marketing agency, Digital...
Bing Announces Completely Revamped Experience For Video Search
Today Bing made an announcement on their blog about upgrades to the user experience of their video search. The announcement promises these upgrades will provide...
Study Shows Hashtags On Facebook Result In Less Viral Reach For Pages
Facebook adopted the use of hashtags for both personal and business pages earlier this year. Since hashtags have proven to be a useful tool on...
What the Miami Marlins Can Teach Us About Social Media (Un)Popularity
Who are the cool kids in social media? Big brands, rights? Coca-Cola, Katy Perry and Rihanna all have huge social media followings that continue to...