Local Search
Learn the latest trends and tips that will help your local business grow using local search optimization, local marketing, and local advertising.
Local Search Is More Than What Meets The Eye – Here’s Why
Today, location marketing complicated – more moving parts, more places to stay accurate and customers discovering local businesses across many devices. Find out how to...
Google Fights Fraud by Cracking Down on Plumbers and Locksmiths
Google is fighting back against fraud with an advanced verification process for plumbers and locksmiths.
How to Optimize for Google’s “Reviews Around the Web”
Reviews are gaining even more space in organic search. Before you freak out, figuring out an online reviews strategy is manageable, and I’ll show you...
Google Trips: What are the Opportunities for Businesses?
Following the release of the Google Trips Android and iPhone app, what opportunities does it bring to local businesses and their marketing teams alike.
Google Displaying Vacation Prices on Front Page of Search Results
Google is now displaying vacation prices on the first page of its search results.
Trip Planning Comes to Google Maps on Desktop
Google has now launched trip planning for desktop devices. Until now, Maps on desktop provided users with a limited set of information
15 Local Businesses Taking Advantage of Pokemon Go
Need some inspiration on how your business can take advantage of Pokemon Go? Check out these 15 local businesses who are using Pokemon Go to...
Google Knowledge Panels Now Include Reviews from the Web
Reviews from the web are being added to Google’s Knowledge Panels in search results; this update is available worldwide on mobile and desktop.
Google Updates Schema Guidelines for Local Business Reviews
Google has made a number of notable updates to its Schema guidelines with respect to how local businesses can markup the reviews they receive.
Hidden Google Command: Search “**” For a List of Local Business Websites
Users have discovered that searching for “**” (without quotation marks) pulls up a list websites for physically nearby businesses.
Make Your Local SEO Clients Embrace Content
Creating high quality content takes time and energy. However, a business is far better off with a local content creation plan and framework than without.
Google Maps Updated for Android: Wi-Fi Only Mode, Mass Transit Delay Notifications
An update to Google Maps is rolling out to select Android users. New features involve a wi-fi only mode, and notifications about mass transit delays.
Google Cuts Back on Incentives for Local Guides
Local Guides are being alerted that Google is now cutting back on one of its most generous offers.
10 Ways Beacons Will Change #SEO
Beacons present an opportunity for retailers to learn more about their customers, as well as for consumers to conduct even more nuanced queries.
How Consumer Packaged Goods Can Conquer SEO
Building location pages offers an SEO opportunity for Consumer Packaged Goods brands to gain more organic traffic and improve search marketing ROI.
Google Street View Gets Much Needed Update: Navigate With a Swipe
Google has replaced its arrow-style navigation in Street View with a more continuous scroll style of navigation. Previously, when using Street View, you had to...
How to Succeed With AdWords New Local Search Ads
Google announced new local search ads would incorporate “promoted pins.” Find out more on how to succeed with local Adwords on SEJ.
How to Improve Your Local Search Ranking Using Online Reviews
Looking to leverage online reviews to drive your brand’s local search ranking? Here are key insights and best practices to help you get started.
Prominence as a New Local SEO Ranking Signal
Seriously, has anyone mastered local SEO yet? With Google’s announcing ‘prominence’ as a new ranking signal, find out how to rank for local SEO here.
86% of Local #SEO Experts Say Quality of Citations More Important Than Quantity
BrightLocal recently published their third Expert Local Citation survey. Read on to see some key takeaways from the survey.
How to Fix Your Brand’s Bad Location Data
Incorrect location or NAP in local business directories wreaks havoc on well-planned local SEO efforts. Here’s how to fix this bad location data.
Google’s Local Business Cards and the Possible Impact on Search
Google’s Local Business Cards could have significant impact on local search. Here’s what we know so far.
Is Adwords Express Better Than Adwords for Local Businesses?
BrightLocal’s survey shows that Adwords Express doesn’t deliver same value as the normal Adwords.
Google Ranking Restaurant Searches by “Best” and “Cheapest”
SEOs have been noticing when conducting searches for local places that modifiers like “best” and “cheapest” are being taken into consideration.
Where Local Searches Start: Learning Where to Market Your Small Business
If your local search strategy is mostly focused on local SEO and the likes of Google, Bing and Yahoo, you’re likely missing out on some...
How to Find Influencers for Local SEO
An influencer is a great way to improve local SEO and help get your brand out in front or your audience. Learn how to find...
Four SEO Strategies Every Digital Marketer Needs to Understand
There are several types of SEO with varying strategies. To help clarify the differences here’s a breakdown with tips on how to leverage each one.
How to Win At Hyperlocal Marketing: Interviews With Two Local SEO Experts
At Pubcon 2015, Casey Markee and Pierre Zarokian talked about the rise of hyperlocal marketing and the role online reviews play in local marketing.
#SEJThinkTank Recap: Local SEO: Case Studies from Big Brands
On Wednesday, October 28th, the SEJ ThinkTank was joined by Steve Wiideman of Wiideman Consulting to talk about local SEO for big brands.
SEO 101: Local SEO Stats You Need to Consider for Your Strategy
Local search results – and their impact to your business – are constantly in flux. These 10 stats can help you understand the state of...