Ask an SEO
Ask an SEO is a weekly column where we answer your top questions about search engine optimization. Have a question about SEO? Submit your question and you might be our next headliner!
How Do I Split Pages Between Brand Building & Converting? – Ask An SEO
CRO pages and SEO pages have different jobs. Define each page’s purpose, set boundaries, and both traffic and revenue can grow.
Should I Block AI Crawlers Or Measure Their Value First? – Ask An SEO
AI bots drain server resources and scrape IP, but blocking them risks invisibility in LLM answers. Here is how to decide.
Why GSC Impressions Are Up But Traffic Is Falling: 4 Things To Consider First – Ask An SEO
Rising impressions with falling traffic often stems from SERP changes, AI features, irrelevant rankings, or new content indexing.
How Can You Implement Entity Optimization Without Relying On Schema Markup? – Ask An SEO
Most SEOs stop at schema markup. Here’s the full technical picture of entity optimization, and why it matters more than ever for LLM visibility.
How To Stress-Test A Staging Environment To Surface Risks Pre-Launch – Ask An SEO
Launching a redesign or migration? The staging environment tests in this guide will catch SEO issues before they cost you rankings.
Ask An SEO: How Can Affiliate Managers And SEOs Stay Relevant In The AI Era?
A practical look at how SEOs and affiliate marketers can adapt payment models, brand positioning, and partnerships for AI-powered discovery.
What’s The Biggest Technical SEO Blind Spot From Over-Relying On Tools? – Ask An SEO
SEO tools are useful, but over-relying on them creates blind spots. Here’s what raw data reveals that tools never will.
How To Break Through An Affiliate Site Plateau & Find New Growth – Ask An SEO
Get actionable ways to break affiliate plateaus using data, audience research, and new content distribution channels.
What Can Log File Data Tell Me That Tools Can’t? – Ask An SEO
Take a deeper look at crawl behavior, bot verification, and technical SEO signals through log file analysis.
How Do You Fix Thin Content Across Similar Ecommerce Product Pages? – Ask An SEO
See why optimizing category pages and building authority beats spinning unique descriptions for large, similar product catalogs.
Should I Optimize My Content Differently For Each Platform? – Ask An SEO
This Ask an SEO explains how search, social platforms, and on-site content demand different optimization approaches without fragmenting strategy.
Is Your Internal Linking Helping Or Hurting Topical Authority? Ask An SEO
Learn how to evaluate internal linking structures to ensure they reinforce topical authority instead of weakening page relevance and intent.
Ask An SEO: Can AI Systems & LLMs Render JavaScript To Read ‘Hidden’ Content?
In this article, we find out if there’re any differences between how AI systems handle JavaScript-rendered or interactively hidden content compared to traditional Google indexing.
Ask An SEO: What Is The Threshold Between Keyword Stuffing & Being Optimized?
This week’s Ask an SEO addresses where keyword optimization ends and keyword stuffing begins in modern search and AI-driven systems.
Ask An SEO: Digital PR Or Traditional Link Building, Which Is Better?
In this Ask an SEO, Adam Riemer examines why digital PR delivers a stronger business case than link-driven tactics built for ranking manipulation.
Ask an SEO: Is An XML Or HTML Sitemap Better For SEO?
Learn the differences between XML and HTML sitemaps, their impact on crawlability, and when each makes sense for your site’s structure.
Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs?
Expert Mordy Oberstein shares insights on whether you need to rethink your content strategy for LLMs and enhance your SEO efforts and what to consider.
Ask An SEO: How To Manage Stakeholders When An Algorithm Update Hits
When Google’s algorithm updates hit your rankings, keep leadership calm and focused with a data-led, long-term SEO recovery plan.
Ask An SEO: Is It Better To Refresh Content Or Create New Pages?
Knowing when to refresh content versus create new pages comes down to user value, topical focus, and measurable SEO outcomes.
Ask An SEO: What Are The Most Common Hreflang Mistakes & How Do I Audit Them?
Strengthen your international presence by aligning hreflang setup with market goals and user expectations.
Ask An SEO: High Volumes Or High Authority Evergreen Content?
In this edition of Ask an SEO, we dive into why evergreen and timely content work best when built for users.
Ask An SEO: How Do You Prioritize Technical SEO Fixes With Limited Dev Support?
When technical debt blocks SEO progress, use this prioritization matrix and collaboration tactics to move critical fixes forward.
Ask An SEO: Should Small Brands Go All In On TikTok For Audience Growth?
Should small brands prioritize TikTok or Google? This week’s Ask An SEO reframes the question and focuses on what actually moves the needle.
Ask An SEO: The Metrics That Matter For Content Strategies
Content KPIs vary by business model. Adam Riemer breaks down which metrics really matter for driving revenue, leads, and brand growth.
Ask An SEO: Why Aren’t My Pages Getting Indexed?
Sitemap? Check. Crawl request? Check. Indexing? Still not happening. Helen Pollitt explains why in this week’s Ask An SEO.
Ask An SEO: How Can We Recover A 30% Drop In Organic Traffic From A Site Migration?
Your site lost 30% of organic traffic after a migration. Kevin Gibbons answers why and shares how to get rankings back.
Ask An SEO: Why Your Content Is No Longer Good Or Helpful
This week’s Ask An SEO dives into why content stopped ranking, even when it seems original and experience-based.
Ask An SEO: Should I Hire Candidates Who Can Use AI Tools Or Have Traditional Skills?
What makes a great SEO hire in today’s market? Helen Pollitt covers which skills count and where AI fits on this week’s Ask An SEO.
Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions?
You’ve got traffic but no checkout action. These CRO insights from Kevin Gibbons help you turn clicks into customers without overhauling your entire site.
Ask An SEO: Balancing Content That Converts With Content That Builds Brand Authority
Brand authority and conversions don’t need separate content strategies. Mordy Oberstein explains how to align both in this week’s Ask An SEO.