Google Testing New Schema Markup for ‘Science Datasets’
Google is testing a new type of Schema markup designed for scientific data to be more easily understood by search engines.
How Content Marketing and SEO Work Together #SEJSummit
Brand content tends to be created with either SEO or reputation/brand-enhancement in mind, but rarely with both, as if they were mutually exclusive.
Why Website SEO Trumps Design Every Time
Approaching your website’s entire build with care will not only give you a good looking site, but one that can go head to head with your competitors.
10 Reasons Why Your E-Commerce SEO Campaign is Failing
Struggling to generate results from an e-commerce SEO campaign? Contributor James Brockbank looks at 10 of the most common reasons why such campaigns fail.
The Complete Guide to Mastering E-Commerce Product Page Optimization
Learn how to optimize product pages so that searchers who are ready to buy find you and become your customer rather than a competitor’s.
Everything You Need to Know About On-Page SEO
Generate traffic and increase your search presence by focusing on on-page SEO. Learn everything you need to know about your on-page strategy in this in-depth guide.
Google Local Schema Guidelines Updated: What Now?
Google updated their local schema guidelines. Let’s take a look at some examples of the new schema markup.
SEJ Live: Stoney deGeyter on Combining SEO and UX
This week #SEJLive was joined by Stoney deGeyter to discuss how user experience and SEO work together.
Penguin is Now a Real-Time Component of Google’s Core Algorithm
Penguin is now running in real-time as a part of Google’s core algorithm. The update goes into effect today in all languages.
New #MarketingNerds: The Future of Conversational Search w/Heidi Young
In this episode of Marketing Nerds Brent Csutoras, was joined by Heidi Young, the principle engineering lead at Oslo, to discuss the future of conversational search and how AI could help create a true virtual assistant.
Google Allo Keeps Messages Indefinitely, Raising Privacy Concerns
Google Allo, the company’s smart messaging app, may be a cause for concern when it comes to privacy.
Google Displaying Vacation Prices on Front Page of Search Results
Google is now displaying vacation prices on the first page of its search results.
Managing Your Website’s SEO Health
Website SEO health and performance is a marketing process which requires ongoing effort. Using website SEO tools will help ensure good web presence.
The Difference Between Accelerated Mobile Pages (AMP) and Mobile-Friendly Pages
AMP is huge and is surely the future which no search marketer can ignore.Speed and optimum content display are the most important aspects for mobile users.
8 Tips from Google on How to AMP up Your Content
With AMP pages now being indexed in Google’s regular set of search results, the pressure is on for publishers to adapt.
Google Allo Available to Download on iOS and Android
Google Allo, the search giant’s much anticipated messaging app, is available to download on iOS and Android
Accelerated Mobile Pages (AMPs) Now Indexed in Organic Search Results
Google is officially rolling out AMP pages in organic search results around the world
WebCEO: Easy Local SEO Strategy Implementation
Identifying how your local competitors are winning seemed to have been nearly impossible. Until now.
How to Validate and Debug Accelerated Mobile Pages (AMPs)
Only ‘valid’ AMP pages are eligible to show in Google’s search results, which is why it is necessary to validate your pages before they go live.
How to Increase Conversions with Help from Your Fans
In this post, we’re going to look at how you can increase conversions with help from your fans, maximizing your reach, engagement, and profit.