404 vs Soft 404 Errors: What’s the Difference & How to Fix Both
Know the difference between error 404s and soft 404s and learn how to fix the SEO issues behind them.
Google Explains Why Rich Snippets Are Not Showing Up in Search Results
Google Webmaster Trends Analyst, John Mueller, was recently asked why rich snippets are not showing up in search results.
Think You Know Who Your SEO & PPC Competition Is? Think Again!
In addition to fending off your main business competitors, you need to keep your SEO & PPC competitors in check.
The SEO Primer to Learning Data Science Basics
Here’s how you can learn the basics of data science and why it will help you in your SEO career.
14 Image Optimization Tips You Need to Know
Images are important to optimize in SERPs and on-page. This image optimization guide will help elevate your digital campaign.
What Google’s Perspective API Might Mean for Search Marketing
Google released a new API that’s sending shock waves through the internet. Here’s how ‘Perspective’ can affect the search marketing.
What is a Natural Link? (A Good Backlink)
This post walks you through everything you want and need to know about natural, quality, good, and bad links
Google Mobile-Friendliness Test Shortcut in Search Results
Google has made it easier than ever to test your site’s mobile-friendliness.
Link Spamming in the Age of Google Penguin 4.0
Here’s why relying on link spamming tactics won’t fly in a Google Penguin 4.0 world.
How to Evaluate the SEO Value of a Piece of Content
Here’s how to evaluate the SEO value of a piece of content using metrics and on-page elements.
3 Reasons SEO Is Incredibly Valuable to Your Company
Here are just three ways to demonstrate the immense value SEO offers to businesses of all sizes.
Get Customers to Take Action From Your Google My Business Listing
Google has introduced a new way for searchers to take action directly from your Google My Business listing.
Google Introduces Q&A Feature for Google Maps
In an effort to assist prospective patrons, Google is bringing a questions and answers feature to Google Maps for Android.
A Beginner’s Guide to ADA Compliance for Websites
Learn the rules and regulations of ADA compliance for websites, and see how to get your website up to speed.
10 Tips to Make Your PDFs SEO Friendly
Optimizing your PDFs for search requires special tactics. Here are 10 ways to help your PDFs gain more traffic.
Buying Backlinks for SEO: Yes, This Is Still a Thing
Why do SEOs and business owners still buy links? Do paid links actually work? Find out here.
5 Ways to Boost Your SEO With Third-Party Review Sites
Review sites dominate search results. Read on and learn how to use them to your advantage.
Why You Should Kill Gated Content Once and for All
Gated content isn’t quite dead, but the marketing technology segment is rapidly evolving. Here’s why you should rethink using it.
10 Local SEO Tips to Improve Your Real Estate Websites
Local SEO in the real estate industry is by no means easy. Yet, there is a way to succeed. Read...
How to Target Multiple Cities Without Hurting Your SEO
Done right, city pages can be an integral part of a local SEO strategy. Done poorly, they can get you...