PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Exclude Irrelevant Audiences from Bing Ads Remarketing Campaigns
Bing Ads has introduced the ability to exclude irrelevant audiences from remarketing advertising campaigns.
New Google AdWords IF Functions Allow for Greater Ad Customization
Google AdWords has introduced new IF functions to search ads which allow ad text to be customized based on whether or not specific parameters are...
Bing’s Dynamic Search Ads: Better Features than Google?
Bing’s dynamic search ads can help any e-commerce or small business improve their traffic and target relevant followers. Learn more here!
Google Under Fire for Using “Super Profiles” to Serve Targeted Ads
Google is facing scrutiny for its decision to combine multiple sources of data to deliver more personalized ads.
![Google Bans 200 Sites for Promoting Fake News [REPORT]](https://cdn.searchenginejournal.com/wp-content/uploads/2017/01/2016-760x400.webp)
Google Bans 200 Sites for Promoting Fake News [REPORT]
In total, Google removed over 1.7 billion ads and took action on over 75,000 sites in 2016.
Automatically Sync Google AdWords Campaigns With Bing Ads
Advertisers can now schedule Google AdWords campaigns to be imported to Bing Ads on a recurring basis.
![Ads for Google Products Featured in Top Position in 91% of Searches [STUDY]](https://cdn.searchenginejournal.com/wp-content/uploads/2017/01/Untitled-design-33-760x400.webp)
Ads for Google Products Featured in Top Position in 91% of Searches [STUDY]
Revealing data from a Wall Street Journal study suggests Google is advertising its own products at the top of search results 91% of the time.
Bing Ads Now Lets You Schedule When Ad Extensions are Displayed in Search
Bing is giving advertisers more control over their ad extensions with the ability to schedule specific times for them to be displayed.
High CPCs and Low Conversion Rates? 3 RLSA Strategies You Need to Know!
Are you ready to unlock the full potential of RLSA? Here are three strategies you need to know.
14 Irresistible Valentine’s Day Search Stats From Bing
Win the love of the most valuable shoppers this year. Here’s who will be shopping, how and when they’ll be searching, and what they’ll be...
Google to Automatically Add Call Extensions to Mobile Ads in February
Google AdWords will be automatically adding call extensions to mobile ads beginning February 6, 2017.
Where Do All the PPC Heroes Assemble?
Hero Conf Los Angeles, the world’s largest all-PPC event, is back for its sixth annual installment and ready to dive deep into the paid search...
Bing Expanded Text Ads Can Now Be Edited on Mobile
Bing is rapidly expanding the use of expanded text ads with an update to the Bing Ads mobile app.
Google AdWords Now Allows Advertisers to Apply Audience Lists at Campaign Level
Google announced this week that it is now allowing advertisers to apply audience lists at a campaign level. Previously, applying audience lists such as those...
New Google AdWords Reports Help Smart Marketers Increase Store Visits
Online marketing for a physical store is a challenge that Google hopes to make easier with the release of two new AdWords reports.
Bing Ads Tests Dynamic Search Ads
Bing Ads is testing Dynamic Search Ads in the U.S. Dynamic search ads let you create ads for relevant search queries based on the content...
Google Unveils New Look for AdWords Price Extensions
Google AdWords’ price extensions will now appear in search results as swipeable cards.
Does Traffic Quality Still Matter?
In today’s user experience-focused world, is it still worth your time to optimize your traffic? The answer may surprise you.
Bing Ads Introduces App Install Ads in Pilot Program for US Advertisers
Bing Ads has introduced app install ads in a pilot program for all US advertisers.
How to Use Enhanced Campaigns With Geo-Based Bid Modifiers
Enhanced Campaigns offer powerful modifiers for geo and device. Use these geo and device targeting tips to drive more conversions for your business.
A Beginners Guide to Adjusting Bids on AdWords
Adjusting your bids on AdWords can be tricky if you’re new to the game; especially when your budget is on the line. Learn how to...
Bing Ads Update: Share Budgets Across Multiple Campaigns
Bing has made it easier to set daily budgets for advertising campaigns. Now, Bing Ads advertisers can automatically assign a single daily budget across all...
Bing Expanded Text Ads Now Available to All Advertisers
Following a successful trial run of expanded text ads, Bing is now making them available to all advertisers.
New Google AdWords Extensions Help Manufacturers Drive In-Store Sales
Google AdWords now has a location extension designed to help manufacturers drive more in-store sales.
Reach Ready-to-Buy Customers with Click-to-Message Google Ads
Google is introducing click-to-message ads, combining SMS messaging with search ads in an effort to generate more leads and increase conversions.
![5 Insights From Spending $500m in Ad Spend [STUDY]](https://cdn.searchenginejournal.com/wp-content/uploads/2016/10/5-advertising-data-insights-760x400.webp)
5 Insights From Spending $500m in Ad Spend [STUDY]
Wordstream analyzed 30000 small business AdWords accounts to determine five insights into the state of the AdWords landscape right now. Learn more from this post...
Google Continues to Rev Up Remarketing With Latest AdWords Innovations
Google continues to make remarketing an even more powerful tool for advertisers with the release new advertising innovations.
Google Continues to Display Quality Score Data Until October 10
Google has pushed the date back to October 10th. That’s the new date when Google will be taking away quality score information for new and...
Google AdWords Upgrades App Campaigns & TrueView Ads
Google introduced two ad innovations that are designed to help people find more of what they want on mobile devices.
Bing Adds Structured Snippets, App Bulk Editing
Bing Ads is rolling out a couple new features. Structured Snippets is now rolling out in the U.S., and the Bing Ads app now has...