Cameron Diaz : Yahoo Japan Commercials

SMS Text

Arnold Schwarzenegger did car commercials during his prime, Brad Pitt was pitching canned coffee in Japan until last year, and Bruce Willis is currently pushing Subaru, but the hottest new commercial series on Japanese television comes by way of Softbank, Yahoo Japan and Cameron Diaz.

Cameron has been a mainstay in high profile Japanese advertising campaigns for years, but this new commercial for Softbank (Vodafone Japan) cellular phones with Yahoo Japan service is an excellent and foxy example of the subtle style of the artistic Japanese advertising industry.

By the way, Softbank also just announced a joint partnership with News Corp to bring MySpace into the Japanese market.

So, essentially, Softbank = Yahoo + Vodafone + MySpace + Cameron Diaz.

Not a bad equation at all.


Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
Subscribe to SEJ!
Get our weekly newsletter from SEJ's Founder Loren Baker about the latest news in the industry!
  • Steve Waganer

    Its amazing very nice post and very helpful too.

  • Hawaii SEO

    That’s Great!

    I also saw commercials that showed people quickly swiping their cell phone over payment gate at the train stations to pay for the ride. If they can use the phone as a payment device at train stations, why not at the grocery store and elsewhere?

    (IMO) It’s only a matter of time before we get rid of the plastic credit cards and converge other hand-held electronic devices into a single multi purpose cell phone and wireless internet device.

  • Ken Savage

    then I’m sure the l33t hax0r5 out there can’t wait to get started on hacking them too as you walk by them in the mall.

    These computer and internet things are just a fad. They’ll go the way of the pet rock soon enough. 🙂

  • Hawaii SEO

    Hi Ken, I believe they produce a unique Bar Code on the display that a scanner can read and not a wireless signal.

    I wouldn’t trust a cell phone transmission for payments like that either.

  • Loren Baker, Editor

    Yes, the cell phone payment systems work via a scanner type technology.

    In Japan, the cell phones can be swiped over a scanner to pay for train tickets at the stall (as you’re walking through it), buy items from vending machines, and even in 7-11’s.

    It’s quite a convenient technology since everyone seems to have a camera cellphone (with iPod style functionality) in their pocket, and has for about 8-10 years (compared to cell phones being a more recent phenomena in the US).

  • Hawaii SEO

    IMHO – This is THE area to watch for new , possibly explosive growth.

    Guy Kawasaki had a panel with some young people ans asked them about media, advertising and what works, etc. The cell phone seems to be a critical part of their lives. Seemingly much more than the home computer or laptop.

    Worth watching.

  • Maude