Arnold Schwarzenegger did car commercials during his prime, Brad Pitt was pitching canned coffee in Japan until last year, and Bruce Willis is currently pushing Subaru, but the hottest new commercial series on Japanese television comes by way of Softbank, Yahoo Japan and Cameron Diaz.
Cameron has been a mainstay in high profile Japanese advertising campaigns for years, but this new commercial for Softbank (Vodafone Japan) cellular phones with Yahoo Japan service is an excellent and foxy example of the subtle style of the artistic Japanese advertising industry.
By the way, Softbank also just announced a joint partnership with News Corp to bring MySpace into the Japanese market.
So, essentially, Softbank = Yahoo + Vodafone + MySpace + Cameron Diaz.
Not a bad equation at all.