Zach Matthews is the Director of Marketing for Premiere Tree Services of Georgia. Since 2004, Zach’s focus on Search Engine Optimization (SEO) and Search Engine Marketing (SEM) have helped countless clients increase their revenue streams.  He decided to go in-house in 2009, and now works full-time for Premiere Tree Services. For more information, you can reach him at info(at)premieretreeservices.com.  For more information about the pro bono Google Instant Campaign being run by Seth Woodard Persily, as well as the SEO strategy behind it, visit the company's Nathan Deal webpage